Received: Winter’s Bourbon Cask Ale

Last week I received a bottle of Winter’s Bourbon Cask Ale, Anheuser-Busch‘s (by way of their Michelob craft arm) seasonal Winter Warmer. This is aged on oak staves and vanilla bean, and is 6% alcohol by volume. Here’s their spec sheet that goes with the beer: Introduced: 2005 Beer Style: … Continue reading

Received: A pair of Shipyard exclusives

Last week a package arrived from Shipyard Brewing, containing these: Those are the two beers in the Pugsley’s Signature Series of beers being offered by Shipyard: Barley Wine and Imperial Porter. You can read more about them from their blog: Pugsley’s Signature Series is named after Shipyard Brewing Company’s master … Continue reading

Received: A trio of Brrr’s

This week while I was elsewhere, a package containing three bottles of Widmer‘s new seasonal, Brrr, arrived: Brrr is the winter seasonal version of Widmer’s W’06 Northwest Red Ale (read the comments from my earlier post), and I’m looking forward to reviewing this one. It also came with a press … Continue reading

Received: Flying Dog Dogtoberfest

Late last week—but in time for the last few days of Oktoberfest—I received a Flying Dog beer care package. Inside: their seasonal Dogtoberfest. This Märzen-style fall seasonal is 5.3% alcohol by volume and brewed with 100% German ingredients (imported); they’re aiming for authenticity. I received a bottle last year as … Continue reading

Budweiser American Ale promotional package

I am awash in promotional beers and materials. Today I received the Budweiser American Ale package from Anheuser-Busch—it’s their first ale brewed, ever, under the Budweiser label. I’ll be running the official press release too, but first I wanted to post the pictures of the package. You see, it wasn’t … Continue reading

Widmer PR package

On Friday I received an unexpected package containing beer: Widmer Hefeweizen, to be exact. You can see in the picture below, that the package contained two bottles of Hefe, a custom Widmer Hefe glass, and two lemons. Plus their Press Kit booklet—more on that in a moment. Now, I’m not … Continue reading

Deschutes Brewery’s mobile beer barrel

Deschutes Brewery has rolled out a new "mobile marketing tool" but I’m honestly not sure what the official name is; our local newspaper article is variously calling it the "Big Barrel," "mobile beer barrel" and the headline-labeled "mobile marketing tool" that I lifted. On the Deschutes site itself they point … Continue reading

The Widmer Hefeweizen press kit

Yesterday I received a large package from the PR firm Edelman, the occasion being Widmer‘s rollout of their new packaging for their flagship Hefeweizen. I have to say, though, that I was just as impressed with the press kit package as anything; so I’m commenting on both. The Press Kit … Continue reading

My first press kit

A while back I was contacted by a marketing group interested in sending out test bottles of a new beer to bloggers—basically a clueful buzz-generating effort that’s been paying off in other venues. I signed up for it, with the understanding that I’d be free to blog anything I wanted … Continue reading