Okay, this is hilarious (and real). Deschutes Brewery announced today the release of a “mega beer” for the upcoming National Protein Day on February 27. It’s a lifestyle beer but at the same time, sort of the “anti-lifestyle” beer in terms of the low-cal, low-carb craze.

The idea is akin to the bulk protein drinks that athletes drink to build up muscle… at the same time, the sub-head to the press release is “Brewers create beer in jest and land a champion” so while it’s a real beer, it’s also tongue-in-cheek.

Here is the full release:

Deschutes Brewery recently expanded their better for you portfolio with low-cal, low-carb beers like WOWZA! and Da Shootz! and gluten reduced beer Lil’ Squeezy. This time, the brewing team conjured up a complete paradox, Bulk pHaze IPA, a mega-beer packed with calories and carbohydrates with a higher ABV, protein malt and seven different hop varietals.

“It started as a joke during after shift beers,” said Lead Brewer at Deschutes, Tanner Hulse. “I catch a lot of flak for being the “resident bro” of the brewing department, so I decided to lean in and design a huge, high-calorie beer to bulk up our brewers. We had so much fun experimenting with this and ended up creating a really damn good beer.”

Brewers left nothing off the table trialing this behemoth of a beer. Using the brewery’s state-of-the-art pilot brew system, this brewer’s passion project, a double dry hopped Hazy Imperial IPA, was born. Bulk pHaze is sweet and juicy with a robust body. Clocking in at 8.2% ABV and 70 IBUs, Bulk pHaze boasts 5 pounds of hops and over 3 pounds of milk sugar per barrel, adding a big boost to the body and to the sweetness of the beer. “It’s like a favorite protein shake, a bodybuilder’s dream!” Hulse said.

Bulk pHaze is an extremely limited release that debuts on National Protein Day, Thursday, February 27th at Deschutes Brewery pubs and tasting room in Bend and Portland, Oregon in 12-ounce 6 pack cans and on draft.

Nice to see the brewery not taking itself too seriously here, especially with the can that looks like a protein shake drink. Mark your calendar for the 27th if you want this ultimate hazebro beer.