Avid Cider of Bend, Oregon recently announced a brand refresh, starting with its flagship Blackberry Cider, as well as its newest release—Royal Apricot Imperial Cider. Both ciders are available in six-packs of 12-ounce cans.

Royal Apricot joins the company’s Imperial Series which includes Golden Delish; these ciders are 8.5% alcohol by volume (Blackberry is 6.2% ABV). Avid also provided me with samples of the Blackberry and Royal Apricot to review (which will be coming soon).

Press release:

Avid Cider is excited to announce the new release of Royal Apricot Imperial Cider and the return of their flagship Blackberry Cider in standalone six packs. The newest releases come equipped with bold new designs as part of Avid’s branding refresh to shake up the competitive cider market.

Coming in at a desirable 8.5% ABV, the Royal Apricot Imperial is packed with refreshing flavors of pressed golden apricots to create a uniquely tart flavor and a dangerously smooth finish. “We are delighted with how our Royal Apricot release and branding directions are being received by our consumers in the market,” shared Sam Roberts, CEO and Co-Founder of Avid Cider. “Now in our 10th year as a cidery, we are continuing to innovate and capitalize on consumer trends in a growing cider category,” she continued.

Along with the new release, Avid continues to unveil the rollout of a fresh new look to the packaging and design of their products. “We are thrilled to have developed a visual representation of our brand that resonates with our consumers,” said Finn Leahy, Marketing Manager for Avid Cider. “We have always believed in being ‘Northwest to the Core’ and are excited to express this mantra in our cider, packaging, and messaging,” he continued.

Royal Apricot and Blackberry six packs are now available throughout the west coast, including: Oregon, Washington, Idaho, Montana, Northern California, and Nevada. To find our ciders near you, visit our cider finder on our website at www.avidcider.com/find-our-cider.