Bend Brewing Company this morning announced the release of their new bottles which debut this week, entirely revamping the format and look of their bottled lineup. Here’s the full press release:
Bend Brewing Co. (BBC), established in 1995, and the second oldest brewery in Bend, Oregon, is excited to announce the release of their new bottles! The bottles will be a completely new look for BBC with brand new label designs and a new size of 16.9 oz. (500ml) rather than the former 22oz. version.
The new lineup will be anchored by fan-favorite Ching Ching; BBC’s Sour Ale that has won Gold medals at both the World Beer Cup and Great American Beer Festival in recent years. Additionally, BBC will begin bottling Razz Tafari Sour Ale, made with raspberry and lemongrass, for the very first time BBC has become recognized for their kettle sours and plans to make sour ales a large part of their identity. “The popularity of our sours is really encouraging and is continuing to grow, which is why we wanted to introduce another sour to the mix. We are really proud of Razz Tafari, which has already received high praise from our sour fans, and the new Rastafarian themed graphic design on the label is exciting and totally different for BBC,” said Packy Deenihan, President & Co-Owner of Bend Brewing Co.
In addition to Ching Ching and Razz Tafari, Bend Brewing Co. will be bottling HopHead Imperial IPA, Lovely Cherry Baltic Porter and Metolius Golden Ale as year round offerings. In addition to these signature styles, expect to see new seasonal releases throughout the year. “We’re really looking forward to expanding the fan base of BBC by offering a wider variety of bottled beer styles. Starting with the eye-catching labels, new size and the lower price points, we anticipate it will attract a whole new community while also giving our loyal fans more of what they want. We’re just getting started for 2017, I expect that this bottle release will be one of many exciting announcements for BBC in 2017.”
You can find Bend Brewing Co.’s new bottles starting the week of January 25th at many of Bend’s local bottles shop’s and retailer shelves and soon in the Portland Metro and Eugene areas. If you are a retailer and interested in carrying Bend Brewing Co.’s new bottles, you can contact Packy Deenihan at: firstname.lastname@example.org or directly at (541) 602-5654.
I’m happy to see Razz Tafari make it into bottles, though not included in this initial release is Elk Lake IPA and Outback X Strong Ale. I am also not sure if this new packaging signals an overall change to the BBC branding (you’ll notice the logo on their website does not match the new logo on these bottles, for instance).
Not sure what the lower price points will be yet for the new bottles, but watch for them to be hitting shelves this week.