Zupan’s partners with Wayfinder on 20th Farm to Market beer release

Zupan's Markets and Wayfinder Beer Farm to Market Festbier (promo)

Twenty—that’s how many collaboration beers Portland’s Zupan’s Markets have released with local brewery partners in the grocery chain’s Farm to Market beer series. For number 20, Zupan’s partnered with Wayfinder Beer to brew up a seasonal Festbier in time for Oktoberfest.

Press release:

Zupan’s Markets has partnered with Portland’s Wayfinder Beer to develop the 20th beer in their Farm-to-Market lineup: Festbier, a crisp-bodied, golden malted lager. This take on a classic Oktoberfest beer is lightly golden, strong and incredibly sessionable. As a Wiesn beer, this Festbier is more like a strong Export Helles than a traditional Marzenbier.

“Zupan’s Markets is so excited to welcome Wayfinder Beer’s Festbier to our Farm-to-Market lineup,” said Zupan’s Markets President and CEO Mike Zupan. “It’s a beautiful and classic style that pairs well with all foods, especially soft pretzels, sausages and other fall fare.”

This crisp lager is currently on shelves at all three Zupan’s Markets locations as well as on tap at Wayfinder Beer’s pub at 304 SE 2nd Avenue in Portland. The beer is sold in single 16 oz cans for $4.99 or a 4-pack for $17.49.

“We’re thrilled to be able to partner with Zupan’s to offer our golden, smooth, malty Oktoberfest Wiesn-style lager”, said Kevin Davey, Brewmaster at Wayfinder Beer. “This incredibly sessionable beer is a great way to enjoy the traditional atmosphere of a German beer festival from the comfort of your own home.”

Farm to Market Beer Profile: ABV 5.7%, IBU 28

Tasting Notes: Crisp-bodied, lightly golden, malted

Food Pairing Notes: Complements a wide range of cuisine, and pairs well with freshly baked pretzels with mustard or Bavarian beer cheese; bratwurst, kielbasa or cheddar link.

It’s a great choice for a seasonal style and one to look for right now.

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