There’s a new non-alcoholic beer brand out of Austin, Texas, that launched at the end of last year: Rick’s Near Beer. In December I received a press release for the new brand, which launched with a non-alcoholic Pilsner. This week I received samples of the NA Pils which I believe is starting its rollout.

Here’s that press release announcing the new venture:

Rick’s Original is crisp, refreshing, and low-strength to keep the good times rolling

Rick’s Near Beer launches today with the release of its first near-beer non-alcoholic beverage, Rick’s Original. Rick’s Original is a crisp, clean, and refreshing low-strength Pilsner brewed with premium malted barley, fine American hops, and mountain fresh water.

Founded by Certified Cicerone® Josh Hare, the entrepreneur behind Texas-based beverage brands Hops & Grain Brewing and Pint & Plow Brewing, Rick’s Near Beer is on a mission to normalize non-alcoholic beer.

“We want to redefine how we think about drinking non-alcoholic beer. NA options should be so good that they become a part of our normal drinking routines, not something that we only reach for when we’re cutting back or drying out,” says Hare. “No beer should be labeled a sacrifice.”

Rick’s Near Beer is a complement to alcohol, giving beer lovers something non-alcoholic to reach for, and look forward to, morning, noon, and night. Coming in at less than 0.5% ABV, Rick’s Original is refreshing, consistent, and exciting.

“Rick’s is a beer you can take to your kids soccer games, pack in the cooler for that long road trip to see family, enjoy during a Monday morning meeting, or share with a friend while you’re standing in line to vote” says Hare. “All the times you want a beer but can’t have one.”

Order six-packs of Rick’s Original ($10) online at drinkricks.com and keep an eye out for Rick’s Near Beer in the beer aisle of retail stores throughout Texas in early 2023.

About Rick’s Near Beer

Rick’s Near Beer is the beer to grab morning, noon, and night. Launched in 2022 by Certified Cicerone® and beverage entrepreneur Josh Hare, Rick’s Near Beer and its flagship Rick’s Original are low-strength options to keep the good times rolling. Follow us on Instagram at @drinkricks or order Rick’s online at drinkricks.com.

There are also plans for a non-alcoholic hazy IPA, but I don’t know when that is launching (it’s not on the website yet).