First B-to-the-E, then Molson Kick, now this: Bud-maker launches
watermelon beverage. While it’s not technically a beer (it’s a flavored malt beverage in the Bacardi Silver product line), it’s certainly indicative of a trend.
Anheuser-Busch Cos., the nation’s biggest brewer, is adding a watermelon-flavored brew to its Bacardi Silver lineup, hoping it will give a warm-weather boost to a company with suddenly sluggish sales.
Bacardi Silver Watermelon is the latest flavored malt beverage, or "malternative," whose sweet taste is expected to appeal to people in the 21-27 age group, Geri Hirsch, brand manager for High End Products at the St. Louis-based brewer, said Wednesday.
Maybe it’s just me, but it seems like the megabreweries producing this type of beer/malt beverage/whatever are getting desperate. I don’t know. Although not as exotic as ginseng or guarana, watermelon in a beer-like drink just doesn’t sound that appealing either.