Press Release: Introducing Reunion – A Beer For Hope

I’ve seen this on a couple of the other beer blogs already, and got the release myself today.


Reunion: A Beer For Hope labelUNIQUE COLLABORATION TO BENEFIT THE INSTITUTE FOR MYELOMA & BONE CANCER RESEARCH

Seattle, WA. January 30, 2007 – In the early days of the craft brewing business in the U.S. Pete Slosberg brought Alan Shapiro and Virginia MacLean to help lead his emerging namesake company and take his Wicked Ale® to new heights. While these long-time friends ultimately pursued different professional paths, some 18 years later they have reunited to create a beer inspired by Pete’s early recipes.

REUNION – A BEER FOR HOPE is an organic imperial brown ale brewed by Pete and Dan Del Grande at Bison Brewing Company’s organic brewery in Berkeley, CA. It will be sold in 22 ounce screen printed bottles via Shapiro’s SBS-Imports distributor network in California, Oregon, Washington, Arizona, Colorado, and Illinois. It has a suggested price of $4.99 per bottle. All profits generated by SBS from the sale of REUNION will benefit The Institute for Myeloma & Bone Cancer Research in Los Angeles, CA (www.imbcr.org).

“Alan informed me that our good friend Virginia had been diagnosed with Multiple Myeloma – a form of bone cancer,” Pete Slosberg recalled. “He later called with the idea of reuniting to create a beer to celebrate our friendship and bring hope to Virginia and others battling this disease. I am thrilled to be a part of the effort to raise funds for this worthwhile organization.”

“Virginia has been a close friend from the day we met at Pete’s back in 1989,” noted SBSImports President, Alan Shapiro. “I wish I was a great scientist who could help find a cure – but at least I can make a small contribution by raising both funds and awareness for this disease. I have met Dr. Berenson’s team at IMBCR and have seen their work in progress. I know the funds we raise will help make a difference.”

About Multiple Myeloma & IMBCR

Multiple Myeloma is a unique cancer of plasma cells that attacks and destroys bone. The term is derived from the multiple areas of bone marrow that are usually affected by the disease. Worldwide, over 1,000 people a day are diagnosed with this currently incurable form of bone cancer. Led by Dr. James Berenson, IMBCR is one of the world’s leading research organizations combating this disease. IMBCR specializes in developing novel chemotherapy drugs and treatments. For further information on multiple myeloma or IMBCR, please visit www.imbcr.org or contact 310-623-1210.

About the beer

REUNION is a collaborative beer created by Pete Slosberg & Dan Del Grande and inspired by Pete’s original recipe. It is brewed with 6 different organic malts, 3 different hops and dryhopped. It is 7.5% alcohol by volume. REUNION will be available at leading specialty beer retailers and many Kimpton hotels in the western United States. More information is available at www.reunionbeer.com.

Higher resolution artwork available upon request.

Contact:
Alan Shapiro
SBS-Imports
206.527.4191
206.202.1673 fax
206.465.1550 mobile
alanmshapiro@sbs-imports.com

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