The Brew Site

PR package for Long Hammer IPA

Going along with the press release about new packaging for Redhook‘s Long Hammer IPA, I received a package from their PR company containing, naturally, beer.

The 22-ounce bottle of Long Hammer came in a neat wooden box with a copy of the press release and a glossy press kit pamphlet. The irony? The bottle doesn’t have the new package design—instead, there was a note saying the new ones weren’t available yet but they didn’t want to send out materials without a sample (I’m paraphrasing). Suits me; I’ll drink the beer and write a mini-review. (Maybe in real time.)

Meanwhile, here’s a picture of what came: