Press Release: Redhook Long Hammer IPA Gets a New Look

You may remember that I reviewed Long Hammer IPA from Redhook last year around this time. (Don’t mind the beer, but generally can’t stand the all-Flash website.) This year, the packaging is getting a revamp.

Nation’s Most Popular IPA Continues to Lure Fans to the Hop Side

Redhook Ale Brewery today announced new packaging for its Long Hammer IPA, the nation’s number-one selling India Pale Ale. With a smooth, clean finish, Long Hammer IPA embraces the traditional strong hop profile, while remaining approachable and easy to drink.

"With our rich history in the Pacific Northwest and a long-standing commitment to consistently high quality craft brews, our fans have come to expect a lot from Redhook," said Doug MacNair, brew master for Redhook Ale Brewery. "We’ve worked hard to perfect the art of crafting an ideal IPA every beer drinker can appreciate. We’ve mastered the technique of dry-hopping Long Hammer with Cascade hops at the end of our brewing process to impart a wonderful aroma without creating an overpowering taste."

Long Hammer’s approachability is reflected in the new packaging, scheduled to hit store shelves in late July and early August. The new look is bright, bold and clean and will continue to focus on the iconic hammer emblem. Redhook Long Hammer IPA is available in 22 oz. bottles in select states, as well as in 12 oz. bottles and on draft nationwide.

In addition to Long Hammer IPA, packaging for the other Redhook craft beer varieties will be redesigned as well, appearing on shelves late summer.