Following a competitive review, Deschutes Brewery has selected NORTH and Campbell Consulting Group, Inc. as its agencies of record for creative and public relations. NORTH, based in Portland, Ore., will be responsible for developing brand communications that resonate with existing and potential craft beer drinkers. Campbell Consulting, based in Bend, Ore., will be responsible for generating print, broadcast, and online media coverage that communicates the Deschutes brand.
“Both of these agencies have demonstrated a passion for our unique products and culture,” said Mark Hegedus, Director of Sales and Marketing of Deschutes Brewery. “The minute we said go, NORTH and Campbell Consulting hit the ground running. They’re both delivering ideas that push the envelope, right off the bat.”
Hegedus should know a good idea when he sees it: he hails from Coors and more recently, Red Bull.
NORTH landed the account as creative agency of record after producing an impromptu video that illustrated the Deschutes culture using footage from the company’s pubs and brewing facility.
Campbell Consulting’s online PR experience and intimate familiarity with Deschutes Brewery’s beers and culture were deciding factors in being chosen as public relations agency of record. It didn’t hurt that both agencies expressed a commitment to whatever product sampling and feedback is required of them.
Hegedus said, “As we develop relationships with the online craft beer community, we’re anxious to flesh out some of the social media outreach ideas we’ve heard from both the advertising and the public relations side. We’re looking forward to expanding our online presence as we enhance our relationships with our existing fans and entice the next generation of craft brew drinkers.”
NORTH is a brand agency and creative collective, an expeditionary force of thinkers and makers. Rooted firmly in the independent culture of Portland, Oregon, and under the leadership of industry veterans from Arnold Worldwide, Cole+Weber, Ogilvy, and 180amsterdam, NORTH’s single goal is to make clients famous for all the right reasons in this socially-conscious, media-agnostic world. Learn more at www.NORTH.com
About Campbell Consulting Group, Inc.
Campbell Consulting Group, Inc., a full-service public relations firm, was founded in 1996 in Portland. Since that time, the company has grown from a one-person consultancy to a team of six PR pros in Bend, Portland and Seattle with expertise in health, fitness, sports, real estate, tourism, beverages and gourmet food. Campbell Consulting conducts national publicity campaigns, creative events and media training seminars for clients. In addition to traditional PR, the firm has evolved to offer expertise in “New PR” services such as social media strategy and implementation, and online/inbound marketing. www.campbellconsulting.com
About Deschutes Brewery
Located in beautiful Bend, Oregon, Deschutes Brewery overlooks the wild and scenic Deschutes River. It also brews an impressive collection of award-winning craft beers. Starting as a local brew pub in downtown Bend in 1988, Deschutes Brewery now sells beer across the western U.S. and recently opened a second public house in Portland, Oregon’s Pearl District. Deschutes Brewery’s craft beers range from local favorites Mirror Pond Pale Ale and Black Butte Porter to adventurous brews like Hop Trip and The Abyss. For more information about Deschutes Brewery and its award-winning craft beers, please visit www.DeschutesBrewery.com