Press Release: Celebrate the Holidays with the Flavors of Cherry, Chocolate Beers from A-B

It must be Michelob Month here or something… first I received and reviewed the Michelob Specialty Sampler Collection, and now this press release hits my inbox.

For the record, both of these beers (chocolate and cherry) sound pretty good. And I have to admit, my first glance at the headline made me think they were promoting a chocolate and cherry (together) beer… which also sounds good to me. Well, "Chocolate Cherry" sounds more like it should be a soda, but still.


Michelob Celebrate Perfect for Sipping, Savoring with Desserts

Hosts and hostesses who are beginning to plan their menus for holiday meals and get-togethers will want to include two special seasonal beers from Anheuser-Busch — Michelob Celebrate Cherry and Michelob Celebrate Chocolate, a duo of richly aromatic, smooth, complex and balanced lagers now available in most states through the end of the year.

New this year, Michelob Celebrate Cherry is made with natural cherry juice and aged on dark cherries, giving it a deep garnet color and the flavor of black cherries. Michelob Celebrate Cherry is brewed with Munich, carapils caramel malts and European aroma hops.

Michelob Celebrate Chocolate, introduced in 2006, is brewed with caramel and roasted malts, and a variety of Hallertau/Tettnang and Alsace hops, and aged on real cocoa beans, giving it a chocolate aroma and complex dark cocoa taste.

Both lagers are 8.5 percent alcohol by volume (ABV).

"These are truly special beers that look gorgeous and are sinfully delicious," said Eric Beck, brewmaster, Anheuser-Busch, Inc. "Serve them at room temperature, in crystal snifters, to highlight each beer’s elegant color and aroma."

Available in limited-edition, 24-ounce platinum bottles as well as a gift pack, Michelob Celebrate Cherry and Chocolate make terrific gifts for adults. The gift pack contains one bottle of each flavor and two crystal snifters.

"Serve these beers alongside a selection of desserts," Beck suggested. "Michelob Celebrate Cherry pairs wonderfully with a rich, fudgy chocolate cake while Michelob Celebrate Chocolate tastes terrific with turtle cheesecake."

Brewed at Anheuser-Busch’s St. Louis brewery, Michelob Celebrate Cherry and Chocolate are part of the company’s holiday and seasonal beer program, which also includes Brew Masters’ Private Reserve by Budweiser, a Michelob Holiday sampler pack, Jack’s Pumpkin Spice Ale and Winter’s Bourbon Cask Ale. For information on availability of these brands or any Anheuser-Busch product, call 1-800-DIAL-BUD.

"Whatever the occasion, we want to ensure we have something for everyone," said Cindy Trusler, brand manager, Anheuser-Busch, Inc. "The superb taste and unique and sleek packages make them great gifts for adults looking for an exceptional addition to their holiday table."

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.

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