From the official announcement:
IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.
How to Participate in IPA Day
- Organize an IPA Day event at your brewery, brewpub, restaurant, bar, bottle shop, home or office. Post your events to the CraftBeer.com Event Calendar. Check out Tips on Submitting an Event before getting started.
- On August 2, share your photos, videos, blog posts, tasting notes, recipes, and thoughts on IPA with the world. Be sure to tag your posts on Twitter, Instagram, Facebook, Pinterest, Google+, and other social media platforms with the #IPADay hashtag.
- See what other people are saying on Twitter by searching #IPADay. Follow the conversation closely by adding an #IPADay search column on your Tweetdeck.
- Become a craft beer steward in your community. Encourage non-craft beer drinkers to take a break from their normal beverage routine and join the collective toast on August 2. Set the goal of converting at least one person, if not the whole world of drinkers, to IPA lovers!