The Brew Site

Inside Deschutes

Back on the 3rd (it’s the 14th already? Where’s this month going?), I met with Jason Randles, one of the marketing gurus I’ve been corresponding with at Deschutes Brewery, and got an "insider’s tour" of the brewery. We also talked a bit about blogging, beer, other breweries, and this whole "new media" thing.

First off, though, most of the tour I received is, I imagine, much the same as the standard brewery tour that they offer; this is at their brewing and bottling facilities down on the Deschutes River in Bend (as opposed to the brewpub downtown). I mention this because if you haven’t been on a tour of the Brewery, go! I’m kind of ashamed to say that prior to this visit, I hadn’t even toured the place myself. (I’d been to their Mountain Room several times, though.) It’s totally worth it, and you get the first four tasters at the tasting room free.

Among things I saw or learned from this trip:

There were some things I can’t talk about, and no, I didn’t take pictures.

One of the things I did strongly encourage was a blog on their website; Jason and I talked quite a bit about this whole blogging/"web 2.0" thing and no surprise, I’m pushing blogging. He loves the idea, but is concerned about time, which is fully understandable (it’s largely just him updating the site as it is). I even volunteered to blog for the brewery pro-bono if they get that off the ground—so consider this a possible disclaimer in advance (I should be so lucky!).

All in all, pretty exciting stuff. I highly recommend taking the brewery tour and stopping by the tasting room—it won’t quite be the tour that I got, but it’s definitely worth the time.