I am awash in promotional beers and materials. Today I received the Budweiser American Ale package from Anheuser-Busch—it’s their first ale brewed, ever, under the Budweiser label. I’ll be running the official press release too, but first I wanted to post the pictures of the package. You see, it wasn’t just a sample of beer.
A rather large box, clearly segmented in two sections. Weighty, too. So I opened it up to find…
Nice. Some serious quality packaging here; all custom inserts, and as you can see, not only including the new Budweiser American Ale, but also two bottles of original Budweiser and a promotional glass for each beer: an "imperial pint" style for the ale, and a, well, pilsner-y "lager" style for the lager.
You can see the logo on the ale glass, but what you can’t necessarily see here is the raised-lettering logo work on the lager glass. Very cool, I have to admit.
I’ve reviewed original Budweiser before, so instead be on the lookout for a review of their American Ale soon.
Update: I reviewed the American Ale here.