On Friday I received an unexpected package containing beer: Widmer Hefeweizen, to be exact. You can see in the picture below, that the package contained two bottles of Hefe, a custom Widmer Hefe glass, and two lemons. Plus their Press Kit booklet—more on that in a moment.
Now, I’m not complaining or anything—I’ve gone on record with my praise and admiration for Widmer’s flagship beer—but I’m not sure why this was sent to me out of the blue. Just keeping up good public relations? Maybe. Highlighting a new brew? Maybe (see below)—but sending a Hefe package seems counter-intuitive to that.
However, browsing through the Press Kit booklet reveals that Widmer is releasing a new winter seasonal this year: "Brrr." That might be what the package is about. It’s billed as a "moderately strong, dark red ale" and will be 7.2% alcohol by volume.
The Press Kit includes a picture of the beer and its packaging, so I scanned the page to reproduce here:
Looks interesting. I’ll keep an eye out for it come October.