Widmer Brothers Day?

This is an interesting PR piece to come my way; it’s not quite a full press release but it’s definitely worth running. Mark your calendar’s for August 11th.

There’s a day to celebrate moms, dads, grandparents, and even Irishness, but what about brothers?

Brothers are a proud clan. They flush each others’ G.I. Joe’s down the toilet, they sucker punch each other and run away claiming self defense, and when they “grow up” they drink lots of great craft beer. Kurt and Rob Widmer, being the proud, hard working, craft beer making/guzzling brothers that they are, took this matter into their own hands. Turns out the hard work paid off – Portland’s Mayor Tom Potter agrees that brothers should have their own day, and is proclaiming August 11th to be Brother’s Day in the City of Roses (prost to that)!

There’s more good news – Widmer has partnered with Big Brothers Big Sisters Columbia Northwest to raise money in support of kids who aren’t so lucky to have a cool (and obnoxious) big brother in their life. You can celebrate your brother and raise money for BBBS at the same time by sending an awesomely hilarious Brother’s Day e-card from the Widmer Brother’s Day Web site – for every card sent $1 will be donated.

So a good cause and a good excuse to drink beer. Maybe take it one step further and drink beer brewed by brothers (a là Widmer).

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