The Brew Site

Vote on an experimental beer at Deschutes Brewery

Perusing Deschutes Brewery’s Now Pouring page tonight, I was very surprised to see this:

Mirror Pond Pale Ale Experimental Trials!

We here at Deschutes Brewery are always looking at ways to improve our beer, this includes our flagship brand Mirror Pond Pale. We are trying to provide a pale that has more hop flavor and aroma. We would like to enlist your help to pick the pale that is most desirable. You will be presented with two 10oz snifters and a comment sheet on which you will be ask to pick the one you like the most and rate it. Feel free to leave comments. Thank you from Deschutes Brewery. $4.25

A couple of things. First, I think it’s pretty remarkable that they would solicit customer feedback like this for a flagship beer. That’s pretty progressive. Second, I don’t, however, necessarily think there’s anything that needs "improving" or "fixing" with Mirror Pond Pale Ale.

I’m not kidding. Look at the awards they list for the beer on its page, for one thing. Open a bottle up for yourself, for another.

I’ll do some research on this to find out more—including stopping at the brewpub to sample and rate the beers myself. How could I resist?