Marketing/PRReceived: Shock Top Honey Bourbon Cask Wheat

It had been awhile since I received a PR package of beer with the type of flair that those from Shock Top usually come in—but today I received a bottle of their latest offering coming out, Honey Bourbon Cask Wheat. I’ll drink and write about the beer itself in a … Continue reading

Marketing/PRReceived: Shock Top Ghost Pepper Wheat

The latest of the experimental line of Shock Top “festival” beers—small batch, unique variants of Shock Top that aren’t for sale and are only debuted at beer festivals around the country—arrived for me today, and the name alone gives me a bit of pause: Ghost Pepper Wheat. (I do kind … Continue reading

Marketing/PRReceived: Shock Top Urban Camping Kit

I have to hand it to Shock Top: they put together really nice PR packages, and this latest one I received yesterday—and “urban camping kit”—takes the cake. See: It’s a lot to take in! Basically, this urban camping kit consisted of: One Swiss Gear computer backpack, which contained: Two bottles … Continue reading

ReviewsShock Top Honeycrisp Apple Wheat

I’ve been saying for a little while now that cider is on the rise, one of the quickly-growing trends that fits naturally (if a little strangely) into the craft brew movement—particularly with the advent of dry-hopped ciders and (I just recently read about) a barrel-aged one. The big breweries are … Continue reading

Marketing/PRReceived: Shock Top Honeycrisp Apple Wheat

A six-pack of the latest seasonal of Anheuser-Busch’s Shock Top beer series arrived yesterday: Shock Top Honecrisp Apple Wheat. Yes, that is a wooden six-pack holder you see in those pictures there: kind of a cool way to package up the beer (though not as slick as the apocalypse beer … Continue reading

ReviewsEnd of the World Midnight Wheat

Regardless of how you might feel about Anheuser-Busch and their Shock Top division (one of their smaller “craft” arms that brews Belgian-style wheat beers that compete directly with Coors’ Blue Moon), I have to say I really enjoy the gusto and irreverence they’re bringing to their apocalyptic Mayan-end-of-the-world ad campaign: … Continue reading

Marketing/PRReceived: The End of the World from Shock Top

Okay I didn’t literally receive “the end of the world” but rather an “End of the World Survival Kit” from Shock Top (one of the craft beer divisions of Anheuser-Busch), highlighting their new “End of the World Midnight Wheat” ale. The package comes out of the blue, but the theme … Continue reading

ReviewsShock Top Lemon Shandy

The Shock Top division of Anheuser-Busch (one of their “craft” beer arms, very similar to Coors’ Blue Moon arm) has been on a roll lately, cranking out new Shock Top variations beyond their original Belgian-style White variety: earlier this year they introduced “Wheat IPA” which is solidly in the Belgian … Continue reading

Marketing/PRReceived: Shock Top Lemon Shandy

The end of last week brought a package of three beers from Anheuser-Busch’s Shock Top arm: Lemon Shandy. Something I didn’t really see coming (though I didn’t see the [white] Wheat IPA coming either), but yes, I’m intrigued. I really haven’t had much experience with Shandies—I think last year Deschutes … Continue reading

ReviewsShock Top Wheat IPA

Last week I received a six-pack of the latest offering in the Shock Top lineup: Shock Top Wheat IPA. The Shock Top line is one of the Anheuser-Busch “craft” beer arms, and the brand revolves around a Belgian Wit (or “White”) style of beer (in the same vein as Coors … Continue reading