Tag Archives: Jim Koch

Jim Koch in the Wall Street Journal

There’s a nice article that appeared today in the Wall Street Journal online: “Revolutionizing American Beer,” being primarily an interview with Jim Koch of Boston Beer Company (brewers of the Sam Adams line of beers). It’s the 25th anniversary of Sam Adams, so it’s apropos, and a good read. For example: WSJ: Could craft beer ever represent the biggest segment of the industry? Mr. Koch: No. I hope not. Because that would mean we dumbed … Continue reading →