Tag Archives: Anheuser-Busch

End of the World Midnight Wheat

Regardless of how you might feel about Anheuser-Busch and their Shock Top division (one of their smaller “craft” arms that brews Belgian-style wheat beers that compete directly with Coors’ Blue Moon), I have to say I really enjoy the gusto and irreverence they’re bringing to their apocalyptic Mayan-end-of-the-world ad campaign: the countdown timer to December 21st in particular is what gets me. The beers aren’t bad either. Their latest offering that will be hitting the … Continue reading →

Received: The End of the World from Shock Top

Okay I didn’t literally receive “the end of the world” but rather an “End of the World Survival Kit” from Shock Top (one of the craft beer divisions of Anheuser-Busch), highlighting their new “End of the World Midnight Wheat” ale. The package comes out of the blue, but the theme doesn’t: I noticed awhile back (about the time I received the Lemon Shandy from them) that the Shock Top website was heavily playing up the … Continue reading →

Shock Top Lemon Shandy

The Shock Top division of Anheuser-Busch (one of their “craft” beer arms, very similar to Coors’ Blue Moon arm) has been on a roll lately, cranking out new Shock Top variations beyond their original Belgian-style White variety: earlier this year they introduced “Wheat IPA” which is solidly in the Belgian Wit/American IPA category, and for spring they’ve introduced Shock Top Lemon Shandy, of which I received several bottles at the beginning of the month. A “shandy” … Continue reading →

Received: Shock Top Lemon Shandy

The end of last week brought a package of three beers from Anheuser-Busch’s Shock Top arm: Lemon Shandy. Something I didn’t really see coming (though I didn’t see the [white] Wheat IPA coming either), but yes, I’m intrigued. I really haven’t had much experience with Shandies—I think last year Deschutes Brewery had a really nice one on at the Pub, strangely enough, and I really liked it—but in a weird bit of synchronicity I recently … Continue reading →

Shock Top Wheat IPA

Last week I received a six-pack of the latest offering in the Shock Top lineup: Shock Top Wheat IPA. The Shock Top line is one of the Anheuser-Busch “craft” beer arms, and the brand revolves around a Belgian Wit (or “White”) style of beer (in the same vein as Coors and their Blue Moon series); in addition to the main Shock Top Belgian White, they also produce a Raspberry Wheat and a Pumpkin Wheat—and now, … Continue reading →