ReviewsEnd of the World Midnight Wheat

Regardless of how you might feel about Anheuser-Busch and their Shock Top division (one of their smaller “craft” arms that brews Belgian-style wheat beers that compete directly with Coors’ Blue Moon), I have to say I really enjoy the gusto and irreverence they’re bringing to their apocalyptic Mayan-end-of-the-world ad campaign: … Continue reading

Marketing/PRReceived: The End of the World from Shock Top

Okay I didn’t literally receive “the end of the world” but rather an “End of the World Survival Kit” from Shock Top (one of the craft beer divisions of Anheuser-Busch), highlighting their new “End of the World Midnight Wheat” ale. The package comes out of the blue, but the theme … Continue reading

ReviewsShock Top Lemon Shandy

The Shock Top division of Anheuser-Busch (one of their “craft” beer arms, very similar to Coors’ Blue Moon arm) has been on a roll lately, cranking out new Shock Top variations beyond their original Belgian-style White variety: earlier this year they introduced “Wheat IPA” which is solidly in the Belgian … Continue reading

Marketing/PRReceived: Shock Top Lemon Shandy

The end of last week brought a package of three beers from Anheuser-Busch’s Shock Top arm: Lemon Shandy. Something I didn’t really see coming (though I didn’t see the [white] Wheat IPA coming either), but yes, I’m intrigued. I really haven’t had much experience with Shandies—I think last year Deschutes … Continue reading

ReviewsShock Top Wheat IPA

Last week I received a six-pack of the latest offering in the Shock Top lineup: Shock Top Wheat IPA. The Shock Top line is one of the Anheuser-Busch “craft” beer arms, and the brand revolves around a Belgian Wit (or “White”) style of beer (in the same vein as Coors … Continue reading

Marketing/PRReceived: Shock Top Wheat IPA

I have to say, one style I wouldn’t have expected the big breweries to delve into (even as part of their smaller “craft” branches) is the relatively-new Wheat or Belgian IPA… but that’s exactly what Anheuser-Busch has done with their latest Shock Top release: Shock Top Wheat IPA, which I … Continue reading

BreweriesGoose Island, Anheuser-Busch, and more.

The news that rocked the beer world today, that of Anheuser-Busch buying Chicago’s Goose Island Brewing, has (predictably) generated a ton of comments and I’m quite sure a mess of vitriol on the various craft beer forums. I prefer to take an even-handed approach to this news: let’s wait and … Continue reading

ReviewsAmerican Macro Week: Budweiser

Budweiser has the distinction of being the first beer on the tasting spree. This flagship beer from Anheuser-Busch (the self-proclaimed “King of Beers” and “The Great American Lager”) sits right at 5% alcohol by volume and, according to A-B, has been brewed since 1876. I will say right up front … Continue reading