Tag Archives: Anheuser-Busch

Received: Shock Top Ghost Pepper Wheat

The latest of the experimental line of Shock Top “festival” beers—small batch, unique variants of Shock Top that aren’t for sale and are only debuted at beer festivals around the country—arrived for me today, and the name alone gives me a bit of pause: Ghost Pepper Wheat. (I do kind of like the simplicity of placing the beers in a gunnysack.) According to the insert, the beer is infused with ghost peppers (one of the … Continue reading →

Received: Shock Top Urban Camping Kit

I have to hand it to Shock Top: they put together really nice PR packages, and this latest one I received yesterday—and “urban camping kit”—takes the cake. See: It’s a lot to take in! Basically, this urban camping kit consisted of: One Swiss Gear computer backpack, which contained: Two bottles of the new “test” beer, Campfire Wheat, which will only be poured at a few select festivals—these bottles are for tasting purposes only; One MSR … Continue reading →

Shock Top Honeycrisp Apple Wheat

I’ve been saying for a little while now that cider is on the rise, one of the quickly-growing trends that fits naturally (if a little strangely) into the craft brew movement—particularly with the advent of dry-hopped ciders and (I just recently read about) a barrel-aged one. The big breweries are getting in on the act as well, and the latest offering from Anheuser-Busch’s Shock Top line reflects this: Shock Top Honeycrisp Apple Wheat. It’s a … Continue reading →

Received: Shock Top Honeycrisp Apple Wheat

A six-pack of the latest seasonal of Anheuser-Busch’s Shock Top beer series arrived yesterday: Shock Top Honecrisp Apple Wheat. Yes, that is a wooden six-pack holder you see in those pictures there: kind of a cool way to package up the beer (though not as slick as the apocalypse beer kit I received previously). The beer itself is a blend of cider and the base Belgian-style wheat ale—cider is definitely on the rise—and is 5.2% … Continue reading →

End of the World Midnight Wheat

Regardless of how you might feel about Anheuser-Busch and their Shock Top division (one of their smaller “craft” arms that brews Belgian-style wheat beers that compete directly with Coors’ Blue Moon), I have to say I really enjoy the gusto and irreverence they’re bringing to their apocalyptic Mayan-end-of-the-world ad campaign: the countdown timer to December 21st in particular is what gets me. The beers aren’t bad either. Their latest offering that will be hitting the … Continue reading →