Tag Archives: Anheuser-Busch

Received: Shock Top Urban Camping Kit

I have to hand it to Shock Top: they put together really nice PR packages, and this latest one I received yesterday—and “urban camping kit”—takes the cake. See: It’s a lot to take in! Basically, this urban camping kit consisted of: One Swiss Gear computer backpack, which contained: Two bottles of the new “test” beer, Campfire Wheat, which will only be poured at a few select festivals—these bottles are for tasting purposes only; One MSR … Continue reading →

Shock Top Honeycrisp Apple Wheat

I’ve been saying for a little while now that cider is on the rise, one of the quickly-growing trends that fits naturally (if a little strangely) into the craft brew movement—particularly with the advent of dry-hopped ciders and (I just recently read about) a barrel-aged one. The big breweries are getting in on the act as well, and the latest offering from Anheuser-Busch’s Shock Top line reflects this: Shock Top Honeycrisp Apple Wheat. It’s a … Continue reading →

Received: Shock Top Honeycrisp Apple Wheat

A six-pack of the latest seasonal of Anheuser-Busch’s Shock Top beer series arrived yesterday: Shock Top Honecrisp Apple Wheat. Yes, that is a wooden six-pack holder you see in those pictures there: kind of a cool way to package up the beer (though not as slick as the apocalypse beer kit I received previously). The beer itself is a blend of cider and the base Belgian-style wheat ale—cider is definitely on the rise—and is 5.2% … Continue reading →

End of the World Midnight Wheat

Regardless of how you might feel about Anheuser-Busch and their Shock Top division (one of their smaller “craft” arms that brews Belgian-style wheat beers that compete directly with Coors’ Blue Moon), I have to say I really enjoy the gusto and irreverence they’re bringing to their apocalyptic Mayan-end-of-the-world ad campaign: the countdown timer to December 21st in particular is what gets me. The beers aren’t bad either. Their latest offering that will be hitting the … Continue reading →

Received: The End of the World from Shock Top

Okay I didn’t literally receive “the end of the world” but rather an “End of the World Survival Kit” from Shock Top (one of the craft beer divisions of Anheuser-Busch), highlighting their new “End of the World Midnight Wheat” ale. The package comes out of the blue, but the theme doesn’t: I noticed awhile back (about the time I received the Lemon Shandy from them) that the Shock Top website was heavily playing up the … Continue reading →