The SessionThe Session #117: What will we see more of?

This month’s edition of The Session is hosted by Beer Means Business, where Csaba Babak asks us to consider the Beer Future, and What We Will See More Of: The final picture of Beer Future will be based on what you think we will see MORE of. Over the last 10 years, … Continue reading

BloggingBreaking: Anheuser-Busch buying Untappd!

Apparently the acquisitions aren’t over just yet, as word comes down today that Anheuser-Busch is setting to complete yet another one, and this one may surprise you as it breaks the pattern they’ve previously set with the previous purchases (10 Barrel Brewing and Elysian Brewing most recently): the brewing giant is … Continue reading

BreweriesBreaking: Anheuser-Busch buying Elysian Brewing!

The news is all over the internet and social media this morning: Anheuser-Busch is buying Seattle’s Elysian Brewing! I am completely stunned by this news, even moreso than the 10 Barrel news from last year—I never would have though Elysian would sell to AB. From the AB press release: Anheuser-Busch … Continue reading

BreweriesOn Anheuser-Busch buying 10 Barrel

I had been working on a long post on the buyout of Bend’s 10 Barrel Brewing by Anheuser-Busch but ultimately I think there’s been quite a lot written on all sides by people already that I feel like it would be redundant. However I’m the Bend Beer guy, and everyone … Continue reading

Breweries10 Barrel Brewing sold to Anheuser-Busch

Huge news to hit the craft beer world in Oregon today: Anheuser-Busch InBev is acquiring Bend’s own 10 Barrel Brewing! This news came as a big surprise to the craft beer community, local and otherwise, and the (predictable) backlash is already raging on social media. Here’s the video that the … Continue reading

Marketing/PRReceived: Shock Top Honey Bourbon Cask Wheat

It had been awhile since I received a PR package of beer with the type of flair that those from Shock Top usually come in—but today I received a bottle of their latest offering coming out, Honey Bourbon Cask Wheat. I’ll drink and write about the beer itself in a … Continue reading

Marketing/PRReceived: Shock Top Ghost Pepper Wheat

The latest of the experimental line of Shock Top “festival” beers—small batch, unique variants of Shock Top that aren’t for sale and are only debuted at beer festivals around the country—arrived for me today, and the name alone gives me a bit of pause: Ghost Pepper Wheat. (I do kind … Continue reading

Marketing/PRReceived: Shock Top Urban Camping Kit

I have to hand it to Shock Top: they put together really nice PR packages, and this latest one I received yesterday—and “urban camping kit”—takes the cake. See: It’s a lot to take in! Basically, this urban camping kit consisted of: One Swiss Gear computer backpack, which contained: Two bottles … Continue reading

ReviewsShock Top Honeycrisp Apple Wheat

I’ve been saying for a little while now that cider is on the rise, one of the quickly-growing trends that fits naturally (if a little strangely) into the craft brew movement—particularly with the advent of dry-hopped ciders and (I just recently read about) a barrel-aged one. The big breweries are … Continue reading

Marketing/PRReceived: Shock Top Honeycrisp Apple Wheat

A six-pack of the latest seasonal of Anheuser-Busch’s Shock Top beer series arrived yesterday: Shock Top Honecrisp Apple Wheat. Yes, that is a wooden six-pack holder you see in those pictures there: kind of a cool way to package up the beer (though not as slick as the apocalypse beer … Continue reading