ReviewsSummer of Cider

Cider has been top of mind this past summer, in part because of PR efforts from companies like 2 Towns Ciderhouse, McMenamins, and Angry Orchard, but also because I think there has just been more visibility with increasing numbers of cider makers and growth of the market. Here in Central … Continue reading

Marketing/PRReceived: Angry Orchard Easy Apple Cider

This must be the year of cider, particularly as I seem to be on the cider PR list these days. These came yesterday from Angry Orchard: Two bottles of their new Easy Apple cider, a “less sweet, easy-drinking cider” that’s sessionable at 4.2% abv. And “apple forward.” I will report … Continue reading