Tag Archives: American Macro

American Macro Week 2: Bud Ice

Bud Ice is, of course, the "ice beer" offering from Anheuser-Busch. A-B claims that it’s the first (American) draft beer to be "ice brewed", which I’m not really in a position to verify thoroughly; they claim it was introduced in 1984 which seems early enough to be plausible. This beer is 5.5% alcohol, which seems to buck the 5.9% trend of the other ice beers I’ve got my hands on this time around. And I … Continue reading →

American Macro Week 2: Landshark Lager

Landshark Lager has an interesting pedigree, and probably one I’ll bet you didn’t think you’d see reviewed under the "Macro" category. Not so. Even though it’s marketed by Jimmy Buffett’s Margaritaville franchise, the beer itself is brewed by—you guessed it—Anheuser-Busch and is in fact brewed to the "American Macro" style. I’ve been curious about this beer since I first saw it, but was deterred by the negative reviews and the spendy price for a six-pack … Continue reading →

American Macro Week 2: Natural Light

I’m probably reviewing Anheuser-Busch‘s "Natural" series backwards; yesterday I reviewed Natural Ice and tonight it’s Natural Light., which was introduced first back in 1977. Oh well. Natural Light is pretty typical for the "light" beer category; it only comes in at 4.2% alcohol by volume, and, well, I picked up the can for 70 cents. What’s that tell you? Appearance: Clear and yellow with a fizzy, broken white head. Smell: Neutral, a hint of grain, … Continue reading →

American Macro Week 2: Natural Ice

Natural Ice is a relative newcomer to the Anheuser-Busch family, introduced in 1995. (Natural Light was introduced in 1977.) Along with the Busch line, the "Natural" beers are part of A-B’s "value priced" category—also called "subpremium-priced." The beer is 5.9% alcohol by volume (which seems to be the trend among the ice beers, I’m noticing) and by and large the packaging (in this case, the 24-ounce can) is fairly generic. There’s just not a whole … Continue reading →

American Macro Week 2: Keystone Ice

Keystone Ice is the so-called "ice beer" version of Keystone Light (or just plain Keystone), which is purportedly "regular" beer which has been subjected to "ice brewing"—that is, lowering the temperature to below freezing so that water freezes out, yielding higher levels of alcohol. (Of course, the actual process may be quite different, but that’s the traditional urban legend story and I’m too lazy to look it up right now.) Keystone Ice, brewed in fact … Continue reading →