Sierra Nevada Brewing to brew fundraiser beer for Camp Fire relief, encourages all to do the same

November 20, 2018 By Jon Abernathy | Filed in News, Press Releases

Sierra Nevada Brewing Resilience IPA banner

This has been the worst and deadliest fire season in California history, and the Camp Fire in the northern part of the state is still raging, with (at last report) 77 dead and nearly 1,000 people unaccounted for. More than 10,500 homes have been destroyed. The fire started on November 8 near Sierra Nevada Brewing in Chico, which itself closed for a short period. The brewery established the Camp Fire Relief Fund that will “distribute all donated money to partner organizations that are dedicated to rebuilding and supporting the communities that have been affected.”

And that’s not all. Sierra Nevada announced last week that it will brew Resilience IPA to raise funds for Camp Fire relief, and will donate 100% of the sales to the relief effort. And even better—the brewery is asking every other brewery in America to do the same. This is huge.

Here’s the press release that was released on the 16th; below that, I’ll list other breweries (at least here in Oregon, but others if possible) that have also announced they will be brewing Resilience IPA and donating the sales:

Sierra Nevada Brewing Co. announced today that the company will brew Resilience Butte County Proud IPA to raise funds for those impacted by the Camp Fire. Sierra Nevada will donate 100 percent of Resilience IPA sales to Camp Fire relief, and is asking every other brewery in the country to brew the beer and do the same.

Sierra Nevada will brew Resilience IPA on Giving Tuesday, November 27. The company has asked other breweries to create their own versions of Resilience on that day and donate 100 percent of the sales to Camp Fire relief. Sierra Nevada is working with hop and malt suppliers to secure ingredient donations to participating breweries nationwide.

“Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our friends, families and employees live,” said Sierra Nevada founder and owner, Ken Grossman. “This community has supported us for 38 years and we’re going to do everything we can to support them back.”

The Camp Fire, now the deadliest and most destructive wildfire in California history, started on November 8 in the hills above the brewery’s Chico facility. At the time of this release, the fire had burned 142,000 acres, killed more than 60 people and left hundreds missing, destroyed more than 9,700 homes, and displaced nearly 14 percent of Sierra Nevada’s Chico employees.

Days after the fire, the brewery established the Sierra Nevada Camp Fire Relief fund, which will provide much-needed long-term support for community rebuilding efforts. All donations from Resilience IPA will go to this fund. Additional donations towards this effort can be made here.

Sierra Nevada will release their version of Resilience IPA in early January with limited distribution in cans and on draught.

Watch for Sierra Nevada’s Resilience to hit the shelves and taps in January—and watch for the beers from these other breweries as well (and when you see one go on tap, go drink it! It’s an incredibly easy way to help raise funds for Camp Fire relief); I’ll be periodically updating this list as more are announced (update: Sierra Nevada has a full list, updated daily, here):