The next edition of The Session (the 63rd) has been announced, and it’s being hosted by British beer writer Pete Brown. The topic Pete is suggesting is a provocative one: the “Beer Moment.”

My approach to beer writing is by no means the only approach, but I write to try to encourage other people to share the simple joy of beer as much as I do, to switch on people who drink beer but don’t particularly care about it that much, to suggest to them that there’s so much more they might enjoy.  No one says you have to do it this way, and no one ever made me the spokesperson for beer.  It’s just how I decided to write, in the same way others decided to write in an opinionated way about what they love, and what they hate.

So in that spirit, my choice of topic – with 62 topics already covered – is this: simply, the Beer Moment.

What is it?

Well, what is it to you?  What does that phrase evoke for you?

That’s the most important thing here.  Switch off and float downstream, what comes to mind?  Don’t analyse it – what are the feelings, the emotions?

I can’t but think of the late Don Younger’s famous line, “It’s not about the beer, it’s about the beer.”

What’s your Beer Moment? Write about it on Friday, May 4 (“May the Fourth be with you”) and submit your blog post to Pete to be a part of The Session.