The Brew Site

Session Beer Day is April 7

Lew Bryson is organizing Session Beer Day for April 7th—a community beer drinking day devoted to session beer, along the same lines of last year’s IPA Day organized by Ashley Routson.

What to do? If you work at a bar (or manage one, or own one), please consider throwing some under-4.5% beers on for April 7th, and making a special price or promotion for them. Tell folks it’s Session Beer Day, and encourage them to see how good lower alcohol beers can be. (Good day to get a “We Support” window sticker, too!) If you’re a brewer or wholesaler, encourage your accounts to pick up your under-4.5% beers for that day; it’s a great chance to promote those beers! If you’re a beer blogger/tweeter/writer, please consider spreading the word about Session Beer Day: use the hashtag #sessionday . And if you’re a session beer drinker…get out there and ask for it!

To be refreshed on what a “session beer” is, here are Lew’s guidelines:

You have your mission—Session Beer Day, April 7th, spread the word and find some tasty beers to drink that day. I know I will!