What to do? If you work at a bar (or manage one, or own one), please consider throwing some under-4.5% beers on for April 7th, and making a special price or promotion for them. Tell folks it’s Session Beer Day, and encourage them to see how good lower alcohol beers can be. (Good day to get a “We Support” window sticker, too!) If you’re a brewer or wholesaler, encourage your accounts to pick up your under-4.5% beers for that day; it’s a great chance to promote those beers! If you’re a beer blogger/tweeter/writer, please consider spreading the word about Session Beer Day: use the hashtag #sessionday . And if you’re a session beer drinker…get out there and ask for it!
To be refreshed on what a “session beer” is, here are Lew’s guidelines:
- 4.5% alcohol by volume or less
- flavorful enough to be interesting
- balanced enough for multiple pints
- conducive to conversation
- reasonably priced
You have your mission—Session Beer Day, April 7th, spread the word and find some tasty beers to drink that day. I know I will!