I received these on Friday:
Redhook’s Long Hammer IPA in cans. The accompanying paperwork is amusing; there’s a photo of a crushed Long Hammer can stuck to a… wall of gum I guess. And the release says:
Where do you crush Redhook?
Redhook’s Long Hammer IPA cans were specially designed to weigh much less being packed out than packed in, which means beer drinkers can enjoy Redhook in lots of new places – especially those where bottles aren’t allowed. In recent weeks, Redhook has been making his way to some of those places, crushing Long Hammer cans, and sharing photos with Facebook fans along the way. Sure, not all of those places are ordained by city officials for beer drinking, but it’s a lot easier to hide the sound of cans clanking together than bottles. And hey, while Redhook isn’t looking for trouble, he’s not opposed to it either.
Clever and just subversive enough to catch the eye.
I reviewed Long Hammer IPA five years ago, but of course now that I have cans you know that means a side-by-side review with the bottled version! And interestingly, the stats on this have changed: five years ago it was 6.51% abv and 38.5 IBUs; now, it is 6.2% abv and 44 IBUs. Interesting.