The other day the press release for Deschutes’ Twilight Ale hit my email and the first thing I thought was, why is a summer ale being promoted and released over two months before the actual beginning of summer? Seems like a misfire, but a closer read reveals:
Yes, Twilight Ale is releasing a little earlier than usual this year (it usually hits the shelves and taps in May) because Deschutes’ spring seasonal, Red Chair NWPA, sold out in record time.
I suppose selling out of a seasonal beer is a good problem to have, but even so, wouldn’t releasing Twilight this early run the risk of running out of Twilight prematurely also? Maybe it’s a scales-of-economy type of thing I’m missing, or something.
Regardless, these came to my doorstep yesterday:
So of course there’s one in the fridge already.
I’m kind of liking the new label design this year; portending things to come?