The Brew Site

Received: 10 Barrel “Locals Only IPA” swag

I got a package of swag from 10 Barrel Brewing today, promoting their new “Locals Only IPA” which is apparently a specialty IPA that will only be available on tap at selected venues here in Bend (Oregon).

It’s a shirt, “Locals Only” badge, and a growler. According to the flyer included, “In order to get your hands on this beer you’ll need to prove you’re a local (and 21+ of course) by showing a valid ID.” And it lists eight locations to find the beer (I assume their own pub will be included, though it’s not listed).

Rather scavenger hunt-y, which is an interesting way to spread the word.