Press Release: Visit Bend Seeks Logo Submissions for New Bend Ale Trail

Winning entry will receive $500 and be featured in all official Bend Ale Trail marketing and collateral materials

In conjunction with the upcoming launch of the new Bend Ale Trail, Visit Bend is conducting a contest to develop the program’s graphic identity and is seeking logo submissions. The Bend Ale Trail is a newly-formed partnership between Visit Bend and eight of the region’s craft breweries.

WHAT:

Bend Ale Trail logo contest – capturing the vibe and energy of the eight participating craft breweries and the Visit Bend brand.

WHEN:

All entries must be received by 5pm on Monday, May 24, 2010

OTHER:

According to research conducted for by RRC Associates, 28 percent of visitors to Bend in 2009 visited a brewery during their stay.

All entries must include the text “Bend Ale Trail,” and may also include “Beer Town USA” and/or “BendAleTrail.com.”

Submissions should be emailed to Lynnette Braillard, Visit Bend marketing director, at lynnette@visitbend.com.

A complete list of contest rules and submission requirements can be found online at www.BendAleTrail.com.

The Bend Ale Trail is a partnership between Visit Bend and the following breweries: 10 Barrel Brewing, Bend Brewing Co., Boneyard Beer, Cascade Lakes Brewing, Deschutes Brewery, McMenamins, Silver Moon Brewing, and Three Creeks Brewing.

About the Bend Ale Trail:

The Bend Ale Trail gives visitors and locals alike a glimpse into the unique craft brewery culture of Central Oregon. Learn about the cutting-edge brewing techniques used by Bend’s brewers, meet the artisan brewers who have launched the Bend beer scene onto the world stage, and experience the diversity of styles, art and taste that differentiate each of our region’s breweries. There is no purchase required to participate in the Bend Ale Trail.

About Visit Bend:

Visit Bend is a non-membership, non-profit economic development organization dedicated to promoting tourism on behalf of the City of Bend. For more information or to order a complimentary Official Visitor’s Guide to Bend, contact Visit Bend at 800-949-6086 or visit www.visitbend.com.

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