100 Percent of Profits Donated To Institute for Myeloma and Bone Cancer Research (IMBCR)
Calling it a beer for hope and in honor of the passing of a long time friend, SBS Imports will once again offer its specially crafted Reunion Beer.
Reunion Beer is the inspiration and collaboration of Alan Shapiro, president of SBS Imports, Pete Slosberg, creator of Pete’s Wicked Ale™, and Virginia MacLean, long time friend and colleague, as a way to raise awareness of and donations for the Institute of Myeloma and Bone Cancer Research. All met during the early days of Pete’s Brewing Company. Virginia passed away from the disease last June, four months after the initial release of Reunion.
“Reunion ’08 celebrates the life and cause of our departed friend,” said Alan. “Virginia wanted to continue the mission of bringing hope to others with the Reunion project.”
All proceeds are donated to IMBCR.
"To date almost $100,000 has been raised by the Reunion team’s creative approach," said Dr. James R. Berenson, CEO and President, Medical and Scientific Director at IBMCR.
"We are eternally grateful to everyone supporting the beer and their efforts to bring this disease to the attention of the public," added Geoffrey M. Gee, IMBCR’s Executive Director.
The beer will be unveiled at the Celebrator Beer News’ 20th anniversary (Mardi Gras) party at the Oakland Convention Center on February 17, www.celebrator.com.
Last year’s version was an Organic Imperial Brown Ale based on one of Pete’s popular brews. This year’s style, Organic Red Rye Ale, combines another popular Pete’s style ‐ Wicked Red™ with rye and caraway.
Pete not only lent his name and likeness to this philanthropic and heartfelt effort, he worked closely with Bison Organic Brewery to craft the Reunion recipe. Visit www.bisonbrew.com for more information.
Samples are available for review by the appropriate media.
Where to Buy
Reunion ’08 will be available starting mid‐February at leading specialty beer retailers. For those living in states where there is no retail availability, it may be possible to purchase Reunion via mail order from selected retail partners, pending individual state laws. Reunion ’08 will also be available in kegs. Retail availability and distribution, and a list of partner pubs and restaurants featuring Reunion ’08 on draft, will be available at www.reunionbeer.com.
The Institute for Myeloma and Bone Cancer Research is dedicated to independent research seeking to develop effective therapies to improve the quality of life and longevity of patients with myeloma and bone cancer. Myeloma and bone cancer are two of the fastest growing diseases in the world, afflicting more than one million people in the U.S. alone.
About SBS Imports
SBS was founded by specialty beer industry veteran, Alan Shapiro, in 2003. SBS carefully selects world class beers and ciders from independent artisanal producers and also develops new products with these producers for the U.S. market. More information on the SBS portfolio is available at www.sbs-imports.com.