Returns Ale in Response to Consumer Demand
In response to consumer demand, Redhook Ale Brewery (NASDAQ: HOOK) is bringing back Redhook Blonde. The golden ale, which was taken out of production in early 2009, returned to draught in the Western U.S. in April, and hits grocery store shelves in 12 ounce bottles and on draught nationwide this month. Redhook Blonde sports a bold new look, yet is made using the same great recipe that built its reputation.
“Redhook Blonde is a smooth, flavorful beer,” said Greg Deuhs, Redhook brewmaster. “It has a soft malt character and medium hop profile, making it a very good session beer. Redhook Blonde is a perfect beer to have while spending an afternoon outdoors at a picnic or on a rainy day at the pub for happy hour.”
Redhook Blonde combines the best attributes of a flavorful golden ale with the refreshing qualities of a lager. The ale is brewed with three different malts and two hop varietals. Additionally, lightly roasted barley and a touch of wheat give Redhook Blonde a flavor profile anticipated to appeal to a wide range of beer drinkers.
Redhook Blonde pairs well with medium flavored foods such as fish, nachos or salad. It has an alcohol by volume (ABV) of 5.3 percent and 24 international bittering units (IBUs). The golden ale will retail for approximately $7.99 – $8.99 per six-pack.
About Redhook Ale Brewery
Redhook Ale Brewery has been at the forefront of the domestic craft brewing segment since the company’s formation in 1981. Redhook brews a variety of craft beer styles, including: Long Hammer IPA, Redhook ESB, Copperhook Ale, Blonde and seasonal offerings, Mudslinger Spring Ale, Rope Swing Summer Pilsner, Late Harvest Autumn Ale and Winterhook Winter Ale. Redhook beer is brewed in its breweries, one in the Seattle suburb of Woodinville, Wash., and the other in Portsmouth, N.H. Redhook’s specialty beers are available in both draught and bottles and are distributed nationally through a network of wholesale distributors. For more information, visit www.redhook.com.