The Brew Site

Press Release: Michelob Brewing Company Turns Up the Wheat

The Michelob Family Continues To Offer New Beer Styles with Its Latest Wheat Sampler Pack

After a long winter, beer lovers have anxiously waited to see what new recipes Michelob Brewing Co. brewmasters had up their sleeves to usher in the new year. Well, wait no longer – Michelob Honey Wheat is the newest beer to join the growing collection. This hand-crafted filtered wheat ale, brewed with orange blossom honey from the groves of Florida and California, completes an all-wheat sampler pack created just for spring and summer.

The Michelob Brewing Co. Spring/Summer Sampler Pack, available beginning March 2, includes Michelob Honey Wheat, year-round favorites Shock Top Belgian White and Michelob Dunkel Weisse, and the spring seasonal Hop Hound Amber Wheat.

Sampler packs are an easy and convenient way for adults to try several new beer styles. Brewmaster Kristi Zantop suggests arranging a wheat beer sampling at home with friends to have some fun and brush up on your beer expertise. The Michelob Brewing Co. brewmasters have made it easy by including an informative flighting sheet in each sampler pack and posting interactive videos to Michelob.com to guide beer lovers through the ingredients, coloring, body, bitterness levels and brewing techniques for the four styles, along with suggestions for glassware pairings.

To sound like a brewing pro, Zantop shares some key facts to bolster wheat beer know-how:

Over the past four years, wheat beer sales have skyrocketed – and it’s no wonder. Adults love wheat beers’ refreshment and endless variety of flavors and aromas, making an all-wheat beer sampler pack the ideal choice for the Michelob Brewing Co.’s newest special collection.

The four distinct wheat brews featured in the Michelob Wheat Beer Sampler Pack are:

“We played around with several recipe concepts before honing in and perfecting the Honey Wheat. Its smooth citrus flavor and strong floral aroma are just the right balance to our Bavarian-style dark wheat Dunkel Weisse with roasted malt and banana flavors, our Belgian-style wheat ale Shock Top with subtle citrus and spice notes, and our American-inspired Hop Hound Amber Wheat with its caramel sweetness,” said Zantop. “Whether you are hosting a sampling party or pairing the beers with your favorite foods, there’s something for everyone in this craft collection."

The Michelob Spring/Summer Sampler Pack is available at grocery and convenience stores nationwide through September in 24-packs (six of each beer), 12-packs (three of each beer) and six-packs (two of each beer, Hop Hound Amber Wheat not included).

Each recipe in the collection was developed in the Michelob Brewing Co. – a small, 10-barrel, state-of-the-art brewery with access to the best ingredients and brewing equipment.

Michelob Brewing Co. is a team of Anheuser-Busch brewmasters and sales and marketing professionals who focus their attention on creating new beer styles and bringing them to adults across the country. Once new recipes are perfected at the Michelob Brewing Co. they are brewed and packaged at Anheuser-Busch’s 12 regional breweries. For more detailed information and photos, visit www.michelob.com or www.anheuser-busch.com/ABMarketingmichelob.html.