Press Release: Get Totally Naked in Wisconsin

Stow away those fuzzy clothes. The long cold winter and alternate side parking are thankfully in the past… at least until next year. Break out the BBQ, pack a picnic basket, and delight in the warmth of the summer sun. Shed some layers and get ‘Totally Naked’ with New Glarus Brewing all summer long in Wisconsin.

Brewing an American lager seems deceptively easy. Bigger and more esoteric styles of beer allow the many layers of flavor to conceal missteps in brewing. Deborah Carey, President of New Glarus Brewing, knew that the artful simplicity of this brew made precision essential. In tribute to the fact that any mistakes would be immediately apparent, this straight forward brew earned the name ‘Totally Naked’.

When New Glarus Brewing was founded in 1993 there was a long held notion that only mega brewers were able to brew pale lager beers. Craft brewers had up until that time only brewed hoppy dark ales. It was speculated that craft brewers lack of precision and proper equipment made them ill suited to brew such a precise beer style. Due to this commonly held belief, Daniel Carey, Diploma Master Brewer at New Glarus Brewing, was dared to brew an American lager. True to his understanding that “all beer styles are legitimate and worth exploring”, the result of this challenge thankfully allows all in Wisconsin to get ‘Totally Naked’ throughout the summer.

Pure and crisp, ‘Totally Naked’ is a beer with nothing to hide behind. Wisconsin two-row barley malt ensures a mellow and smooth body. Imported Noble Hop varieties from Germany and the Czech Republic ensure a fine mature aroma with no coarse bitterness. Expect this beer to pour a delicate golden hue that sparkles in the summer sun. This lager is brewed using all natural ingredients with no artificial additives of any kind. Kick back, relax and enjoy the simple unadorned flavor. You can find this beer at your favorite market into the Fall, then not again until next summer.

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