Press Release: Flying Dog Brewery to Celebrate Brew Year’s Eve with Special Midnight Brewery Tour

Yes, the "Repeal Day" they mention in this press release is a different date from the "Repeal Day" I blogged about in December. The difference is that the April 7th date corresponds to when the prohibition of beer only was repealed—i.e., Prohibition (with a captial P) was partially repealed, with 3.2% alcohol beer, in April, and the full meal deal was December 5th.

But why quibble? Maybe it should be a twice-a-year holiday!


Denver, CO – March 12, 2007 – On April 7, America’s craft brewers will host ‘Brew Year’s Eve’ celebrations recognizing the repeal of prohibition for beer. Flying Dog Brewery will add to the festivities with a special Midnight Tour of their brewery in Denver’s Ballpark Neighborhood on the night of April 6th. Flying Dog’s neighboring bar, the Blake Street Tavern, will also be taking part in the celebration by offering pints of Flying Dog’s “Litter of Ales” for a special price of $2.00.

April 7th was chosen as the date to celebrate ‘Brew Year’s Eve’ because it was on this date in 1933 that newly elected President Roosevelt spurred Congress to modify the Volstead Act, thus allowing the legal consumption of beer of a specific alcohol strength. This was eight months before the December 5 repeal of prohibition for other liquors. Thus ‘Brew Year’s Eve’ celebrates a time when beer was the lone legal libation.

Flying Dog’s Director of Marketing, Neal Stewart, says that a brewery tour is a great way to celebrate beer’s rich history. “Our brewery tours are unique in that we allow consumers to have a very up-close, personal and educational experience and our tours on ‘Brew Year’s Eve will place a special emphasis on the history of brewing,” said Stewart.

“This date is a chance to say that enjoying beer is a legal privilege. On April 7, America’s communities of craft brewers plan to celebrate this and the history of beer in our culture,” said Julia Herz, spokesperson for the Brewer’s Association, the not-for-profit trade association for America’s small brewers.

Both the Flying Dog Brewery and Blake Street Tavern are located at the corner of 24th and Blake, two blocks north of Coors Field in Downtown Denver, CO. Brewery tours will be offered on April 6th at 10:00 p.m., 11:00 p.m., and 12:00 Midnight on April 7th. Space is limited to the first 30 participants and reservations can be made by emailing devon@flyingdogales.com.   For more information, call Flying Dog at 303.292.5027 or log on to www.flyingdogales.com and click on the “events” section.

About Flying Dog

Flying Dog is Denver’s largest brewery and the second largest craft brewery in the state of Colorado. Their award-winning “litter of ales” are available in 45 states. The Brewery is located at 2401 Blake Street, just 2 blocks north of the baseball stadium. Tours are given weekdays at 4pm and Saturdays at 1pm and 3pm. Hunter S. Thompson, the infamous gonzo journalist, had a hand in the brewery’s development, and the beers are easily spotted thanks to Gonzo artist Ralph Steadman, the packaging designer. For more information, log on to www.FlyingDogAles.com.

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