The Brew Site

Long Hammer IPA photos

As promised, here are a couple of photos of the Long Hammer IPA promo samples I received.

I like the packaging; it’s clear and uncluttered. The color scheme works, too.

Cool bottle, too; the label is split into two halves—allowing the raised-glass impression of barley to be prominent. That’s a nice touch; many brewers these days have custom bottles made with the raised-glass impression along the upper have curve of the bottle (you can see that here), but this is the first bottle I’ve seen with the mid-bottle design as well.