Long Hammer IPA photos

As promised, here are a couple of photos of the Long Hammer IPA promo samples I received.

Long Hammer IPA six-packs

I like the packaging; it’s clear and uncluttered. The color scheme works, too.

Long Hammer IPA

Cool bottle, too; the label is split into two halves—allowing the raised-glass impression of barley to be prominent. That’s a nice touch; many brewers these days have custom bottles made with the raised-glass impression along the upper have curve of the bottle (you can see that here), but this is the first bottle I’ve seen with the mid-bottle design as well.

One comment

  1. if only what went into the bottle was as interesting as whats on the outside of the bottle…. Still looking forward to your review though…

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