Apparently, beer has an image crisis.
Miller Brewing. President Norman Adami said, "The single biggest threat facing the American beer business today is the possibility that we will allow the American consumer to get bored with beer."
So what are brewers doing about it?
For one thing, they are spending more money on promotions, including what they call on-premise spending. That means mostly bars and restaurants, but also hotels, clubs, and concession stands.
Wow. Seems like much ado about nothing. I mean, there will always be beer drinkers, homebrewers, and craft beers. From the article it sounds like the only ones being "hurt" by this trend are the megabreweries. I don’t know about you, but that doesn’t bother me none.