You know how a lot of beer commercials like to tout their "mountain spring water" or somesuch in their brewing process? They’ve really got nothing on these guys:
A brewery in Greenland is producing beer using water melted from the ice cap of the vast Arctic island.
The brewers claim that the water is at least 2,000 years old and free of minerals and pollutants.
That’s potentially some good marketing, right there. The article also notes that the brewery is the "first ever Inuit microbrewery," but I don’t know if they mean "first" in Greenland, or the world.