Not too long ago Deschutes started a new online marketing project for members of their Bitter Truth newsletter (the email edition): the “Deschutes Brewery Advisory Board.” At first I thought this was a (rather brilliant) segmented email list where users who would join (like I did) would fill out the occasional survey and receive advance notices of news items. However, right out of the gates they are living up to the name: several weeks ago I received an email to the Board indicating that the first 120 responders would be able to participate in a taste test of two different batches of Mirror Pond Pale Ale.
Last Saturday was Oregon’s statewide Zwickelmania event, where breweries opened their doors to the public for special brewery tours and extras. This year was the first that I actually participated in, and we visited three of Bend’s breweries: Deschutes, McMenamins Old St. Francis School, and Bend Brewing Company—and I was very impressed with all three.
Free beer, name-checking and a couple of pictures from Zwickelmania: good stuff.