Deschutes testers

These two rather non-descript bottles are from Deschutes Brewery and arrived today:

Deschutes Brewery taste test bottles

Fortunately an explanation letter was included in the package:

We invite you to fill the difficult role of “Deschutes Brewery Beer Tester.” We know it’s a lot to ask, but we’d love to get your feedback on a beer that we’ve been experimenting with in our Bend and Portland pubs for the last several months.

Currently named Miss Spelt Hefeweizen, this brew has been so popular in the pub locations that we’ve bottled up a small sampling to get some feedback from the professional: YOU.

We’re not going to tell you much about it: we want your opinion, unsullied by our expectations. Please let us know what you think about Deschutes Brewery’s take on this popular style of beer. We can’t wait to hear back from you!

What little I do know about these beers is that they’re made with 40% spelt (but are not gluten free). I’m not sure if I’ll review them here on the blog or not, but I certainly think this is an interesting (a new?) PR move for the Brewery to take.

3 Responses to Deschutes testers

  1. Lost says:

    Ha! Funny and intriguing. I wish mystery beer just showed up at my door. This is the first I’ve heard of this kind of PR move, but it’s a great idea.

    -Lost

  2. keeneye says:

    Genius. I should send sample gourmet menu items to our best customers, too, at no charge if only to get the word-of-mouth advertising.

  3. Royce says:

    I’m intrigued! I hope you at least give us some feedback here on the blog, even if you don’t do a full on review.