I received these on Friday: Redhook’s Long Hammer IPA in cans. The accompanying paperwork is amusing; there’s a photo of a crushed Long Hammer can stuck to a… wall of gum I guess. And the release says: Where do you crush Redhook? Redhook’s Long Hammer IPA cans were specially designed to weigh much less being packed out than packed in, which means beer drinkers can enjoy Redhook in lots of new places – especially those … Continue reading →
Category Archives: Marketing/PR
I’ve noticed a pattern lately: when I go out of town for the weekend (vacation, Brewfest, whatever), a shipment of beer shows up at my door. This weekend it was Deschutes Brewery‘s 2012 edition of Twilight Summer Ale, a perennial favorite. I should have opened one up this weekend (after getting back from the Brewfest), it was so nice out. But there are more nice days coming.
The same day that I received the Shock Top Lemon Shandy, I also got a package from Widmer Brothers also containing a fruit beer, though easily a polar opposite of the Shock Top offering: Raspberry Russian Imperial Stout. It came in their now-usual packaging: A wooden box (made from recycled/reclaimed wood I believe) with shredded used coasters as the packing material. Inside were two bottles of the Stout and a tulip snifter: These are the … Continue reading →
The end of last week brought a package of three beers from Anheuser-Busch’s Shock Top arm: Lemon Shandy. Something I didn’t really see coming (though I didn’t see the [white] Wheat IPA coming either), but yes, I’m intrigued. I really haven’t had much experience with Shandies—I think last year Deschutes Brewery had a really nice one on at the Pub, strangely enough, and I really liked it—but in a weird bit of synchronicity I recently … Continue reading →
These came at the end of last week: Three cans of Kona Brewing’s Longboard Lager, along with a tri-fold that tells how to convert the empty can into a pinhole camera, which may well be the most creative insert yet. The Brewery is sending these out as part of their can rollout for PR. Of course, I’ve already extolled the virtue of cans, so I think I’ll grab some bottles of Longboard Lager and do a … Continue reading →