Category Archives: Marketing/PR

Received: Affligem, glass, pouring tray

So this came last week: A bottle of Affligem Blond, a goblet, a small sample-type stemmed glass, and a pouring tray. It’s part of a promotion that Affligem is running for a chance to win a trip to Belgium (to visit their brewery, of course): apparently you film a video of pouring yourself the perfect glass of Affligem using this kit. (I think.) It’s a nifty kit, but there’s something missing: the “signature yeast tray” … Continue reading →

Catching up on Deschutes items

I am shamefully behind on blogging in large part because I am helping plan this, which I will have a post about soon; in the meantime here it is May already and I’ve got a couple of outstanding notes about Deschutes Brewery from April. The first is the usual PR/received goods disclosure that I run whenever I receive beers or other marketing things from breweries: Yes indeed, the 2013 edition of Twilight Summer Ale, a … Continue reading →

Received: Shock Top Urban Camping Kit

I have to hand it to Shock Top: they put together really nice PR packages, and this latest one I received yesterday—and “urban camping kit”—takes the cake. See: It’s a lot to take in! Basically, this urban camping kit consisted of: One Swiss Gear computer backpack, which contained: Two bottles of the new “test” beer, Campfire Wheat, which will only be poured at a few select festivals—these bottles are for tasting purposes only; One MSR … Continue reading →

Received: Deschutes River Ale

These arrived today from Deschutes Brewery: The newest addition to their year-round line of beers, Deschutes River Ale, a true session beer at 4% abv that’s set to be officially released on March 4th. I’m not entirely sure I’m sold on the label; the light, neon-esque blue is a little off-putting, somehow, and that’s not even taking into consideration the orange on the edges (not pictured). Otherwise, my main thought is, this should be in … Continue reading →

Received: Widmer’s early 2013 beer releases

Amid all the hubbub from the Worthy Brewing opening yesterday, I also received a large box from Widmer containing the five beers in their January release (that Sanjay wrote about): Looking forward to trying these. For the record, they are: Raspberry Russian Imperial Stout Chocolate┬áRussian Imperial Stout KGB┬áRussian Imperial Stout O’Ryely IPA Columbia Common