The “IPL” stands for “India Pale Lager” and this is the newest beer in Widmer‘s Rotator Series of IPAs—and they sent me two at the end of last week: The idea behind Hopside Down is, of course, taking the Rotator Series which is normally an IPA (“ale”) and turning that “upside down” and brewing it as a lager instead. Plus of course lagers are bottom-fermenting so there’s that play as well. Widmer makes good beer … Continue reading →
Category Archives: Marketing/PR
Just before going out of town last week (on a vacation/anniversary trip to Las Vegas, a post about which will be appearing soon), I received a bottle of Deschutes Brewery‘s anniversary beer, Black Butte XXV. This is their Imperial Black Butte Porter, their special anniversary brew since XX, and this year’s version is “tart”—that is, aged on black currants (and brewed with dates, figs, and chocolate). I had a taste of it at Deschutes’ party … Continue reading →
This arrived for me yesterday: Deschutes Brewery’s Fresh Squeezed IPA, their summertime Bond Street Series beer that’s hitting the shelves (and the taps) now. Having already had this on tap at their Pub, I know this is a good beer—at 6.4% abv not too heavy for an IPA and it is, as the name would imply, super juicy and lusciously citrusy. Looking forward to drinking the bottled version.
So this came last week: A bottle of Affligem Blond, a goblet, a small sample-type stemmed glass, and a pouring tray. It’s part of a promotion that Affligem is running for a chance to win a trip to Belgium (to visit their brewery, of course): apparently you film a video of pouring yourself the perfect glass of Affligem using this kit. (I think.) It’s a nifty kit, but there’s something missing: the “signature yeast tray” … Continue reading →
I am shamefully behind on blogging in large part because I am helping plan this, which I will have a post about soon; in the meantime here it is May already and I’ve got a couple of outstanding notes about Deschutes Brewery from April. The first is the usual PR/received goods disclosure that I run whenever I receive beers or other marketing things from breweries: Yes indeed, the 2013 edition of Twilight Summer Ale, a … Continue reading →