Category Archives: Marketing/PR

The United States of Beer (a la 33 Beers)

I’ve been remiss on blogging about one of the coolest things to come my way for a while now: The United States of Beer Tasting Map, from 33 Books (the maker of the excellent 33 Beers tasting booklets). This one was sent to me to check out and review (if I so chose) and I received it right about the beginning of October (told you I’d been remiss!): If you remember the novel tasting idea … Continue reading →

Received: Shock Top Ghost Pepper Wheat

The latest of the experimental line of Shock Top “festival” beers—small batch, unique variants of Shock Top that aren’t for sale and are only debuted at beer festivals around the country—arrived for me today, and the name alone gives me a bit of pause: Ghost Pepper Wheat. (I do kind of like the simplicity of placing the beers in a gunnysack.) According to the insert, the beer is infused with ghost peppers (one of the … Continue reading →

Received: Calapooia Norman Ale

Here’s an interesting package that came for me yesterday: The new Norman Ale from Calapooia Brewing out of Albany (Oregon); the brewery teamed up with Pacific Northwest band Norman to brew and release this beer (a Northwest Pale Ale) with the release of Norman’s new album, Into the Eventyr, coming out next month. Obviously beer-and-music collaborations aren’t a new idea, but it’s a cool concept nonetheless and I’m looking forward to listening and review both … Continue reading →

Received: Deschutes fresh hop beers

These came for me from Deschutes Brewery the other day: Hop Trip and Chasin’ Freshies, the two bottled fresh hop offerings they have each year. (There are a ton more fresh hop beers that are pub-only, of course!) I’ll post some writeups on these, to see how they’ve changed this year with this year’s hop crops.

Received: Deschutes Jubelale (2013)

At the end of last week (amidst my server troubles) Deschutes Brewery sent out a PR package of this year’s Jubelele, three 12-ounce bottles: Notably, in previous years I would receive Jubelale in mid- to late-August, so mid-September is a nice change though it still seems too early for a Winter Warmer. That being said, Jubelale is one my absolute favorite seasonal beers to I’m quite sure I’ll be opening a bottle before we’re too … Continue reading →