Here’s an interesting package that came for me yesterday: The new Norman Ale from Calapooia Brewing out of Albany (Oregon); the brewery teamed up with Pacific Northwest band Norman to brew and release this beer (a Northwest Pale Ale) with the release of Norman’s new album, Into the Eventyr, coming out next month. Obviously beer-and-music collaborations aren’t a new idea, but it’s a cool concept nonetheless and I’m looking forward to listening and review both … Continue reading →
Category Archives: Marketing/PR
These came for me from Deschutes Brewery the other day: Hop Trip and Chasin’ Freshies, the two bottled fresh hop offerings they have each year. (There are a ton more fresh hop beers that are pub-only, of course!) I’ll post some writeups on these, to see how they’ve changed this year with this year’s hop crops.
At the end of last week (amidst my server troubles) Deschutes Brewery sent out a PR package of this year’s Jubelele, three 12-ounce bottles: Notably, in previous years I would receive Jubelale in mid- to late-August, so mid-September is a nice change though it still seems too early for a Winter Warmer. That being said, Jubelale is one my absolute favorite seasonal beers to I’m quite sure I’ll be opening a bottle before we’re too … Continue reading →
Today I picked up a growler of McMenamins’ Thundercone Fresh Hop Ale from the Old St. Francis School here in Bend, which the folks at McMenamins were kind enough to give me in advance of its Friday release. I’ll have more of a writeup/review in the day next or two, but suffice to say it’s my first fresh hop beer of the season and I’m already enjoying it.
The “IPL” stands for “India Pale Lager” and this is the newest beer in Widmer‘s Rotator Series of IPAs—and they sent me two at the end of last week: The idea behind Hopside Down is, of course, taking the Rotator Series which is normally an IPA (“ale”) and turning that “upside down” and brewing it as a lager instead. Plus of course lagers are bottom-fermenting so there’s that play as well. Widmer makes good beer … Continue reading →