This arrived for me yesterday: Deschutes Brewery’s Fresh Squeezed IPA, their summertime Bond Street Series beer that’s hitting the shelves (and the taps) now. Having already had this on tap at their Pub, I know this is a good beer—at 6.4% abv not too heavy for an IPA and it is, as the name would imply, super juicy and lusciously citrusy. Looking forward to drinking the bottled version.
Category Archives: Marketing/PR
So this came last week: A bottle of Affligem Blond, a goblet, a small sample-type stemmed glass, and a pouring tray. It’s part of a promotion that Affligem is running for a chance to win a trip to Belgium (to visit their brewery, of course): apparently you film a video of pouring yourself the perfect glass of Affligem using this kit. (I think.) It’s a nifty kit, but there’s something missing: the “signature yeast tray” … Continue reading →
I am shamefully behind on blogging in large part because I am helping plan this, which I will have a post about soon; in the meantime here it is May already and I’ve got a couple of outstanding notes about Deschutes Brewery from April. The first is the usual PR/received goods disclosure that I run whenever I receive beers or other marketing things from breweries: Yes indeed, the 2013 edition of Twilight Summer Ale, a … Continue reading →
I have to hand it to Shock Top: they put together really nice PR packages, and this latest one I received yesterday—and “urban camping kit”—takes the cake. See: It’s a lot to take in! Basically, this urban camping kit consisted of: One Swiss Gear computer backpack, which contained: Two bottles of the new “test” beer, Campfire Wheat, which will only be poured at a few select festivals—these bottles are for tasting purposes only; One MSR … Continue reading →
These arrived today from Deschutes Brewery: The newest addition to their year-round line of beers, Deschutes River Ale, a true session beer at 4% abv that’s set to be officially released on March 4th. I’m not entirely sure I’m sold on the label; the light, neon-esque blue is a little off-putting, somehow, and that’s not even taking into consideration the orange on the edges (not pictured). Otherwise, my main thought is, this should be in … Continue reading →