This must be the year of cider, particularly as I seem to be on the cider PR list these days. These came yesterday from Angry Orchard: Two bottles of their new Easy Apple cider, a “less sweet, easy-drinking cider” that’s sessionable at 4.2% abv. And “apple forward.” I will report on it as we go.
Category Archives: Marketing/PR
Just in time for hop harvest season, this new book arrived this week: Hoptopia: A World of Agriculture and Beer in Oregon’s Willamette Valley, by Peter Kopp. I’m excited to read this one, not least of which because it’s about Oregon’s beer-related history. Oh, and I happened to write a book about the local history of beer myself. This one looks well-researched and definitely worth the read. I’ll write a full review once I’ve dug into … Continue reading →
These just came today, a brand-new beer from Deschutes Brewery: Hopzeit Autumn IPA, which is a cross between an Oktoberfest-styled beer and an IPA. I have not had this beer at all yet, which is somewhat surprising since in recent years Deschutes has tested a number of recipes for new releases at their pub before it makes it to bottle. But! I’m just happy that I’m not receiving Jubelale in August, as I have in … Continue reading →
These arrived this past Friday: The new canned offerings from McMenamins, their Ruby Ale and Hammerhead Ale. There is also a contest for the month of August, “Share photos of you and the shiny new McMenamins cans, tagged #McMenaCANS, for a chance to win prizes and gift cards.” I rather like the designs, they are keeping with the overall McMenamins aesthetic. Plus, check out that Hammerhead ornament!
The latest summer seasonal from Corvallis’ 2 Towns Ciderhouse arrived this week: Cot in the Act is their apricot cider, and they say: “each gallon packs two pounds of Washington- grown, ripe and juicy Rival Apricots.” Should be tasty!