I got a package of swag from 10 Barrel Brewing today, promoting their new “Locals Only IPA” which is apparently a specialty IPA that will only be available on tap at selected venues here in Bend (Oregon). It’s a shirt, “Locals Only” badge, and a growler. According to the flyer included, “In order to get your hands on this beer you’ll need to prove you’re a local (and 21+ of course) by showing a valid ID.” … Continue reading →
Category Archives: Marketing/PR
The samples are rolling in this week, with the latest set coming from Deschutes Brewery: their seasonal Twilight Summer Ale. It’s still a little early for summer—we had weird “thunder snow” cold stormy weather yesterday, when these arrived—but not as early as some years when I’m seeing bottles of Twilight on the shelves by mid-April. At least right now summer is only just over a month away. Twilight is always a crowd favorite, however, and … Continue reading →
This is first time I’ve received beer from Southern California’s Karl Strauss Brewing: Their Mosaic Session Ale is “he latest release in the hoppy playground we call our Coastal Reserve Series” and is now available year-round, brewed exclusively with Mosaic hops (which are insanely popular right now). I’d question the “Session Ale” aspect at 5.5% abv, but then again Full Sail’s Session Lager is 5.1% abv so what can you do? Looking forward to sampling this … Continue reading →
Towards the end of last week I received a review copy of Randy Mosher’s latest book, Mastering Homebrew: These days there are a lot of homebrewing books on the market so I’m a bit leery of new ones that appear simply because you reach a point where what can be said, probably has been (though approaching the topic from unusual or niche angles can be interesting). That having been said, Mosher’s Radical Brewing is one … Continue reading →
This arrived for me while I was in Portland at the CBC: The new single malt and single hop pale ale from Portland Brewing, their Summer S.M.A.S.H. It’s brewed with Goldpils Vienna malt and Simcoe hops, to 5.6% abv and 35 IBUs. It’s available as of April 1 through mid-August. I should have some tasting notes for it tomorrow.