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	<title>The Brew Site &#187; Marketing/PR</title>
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	<link>http://www.thebrewsite.com</link>
	<description>It&#039;s all about the beer.</description>
	<lastBuildDate>Wed, 23 May 2012 19:30:51 +0000</lastBuildDate>
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		<title>Received: Hop in the Dark (2012)</title>
		<link>http://www.thebrewsite.com/received-hop-in-the-dark-2012/</link>
		<comments>http://www.thebrewsite.com/received-hop-in-the-dark-2012/#comments</comments>
		<pubDate>Thu, 10 May 2012 14:38:06 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Cascadian Dark Ale]]></category>
		<category><![CDATA[Deschutes Brewery]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=7605</guid>
					<description><![CDATA[<p>Following up on the <a href="http://www.thebrewsite.com/received-this-years-twilight-ale/">Twilight Ale I received</a> recently from <a href="http://www.deschutesbrewery.com/">Deschutes Brewery</a>, this came yesterday:</p>
<p><img class="aligncenter" title="Deschutes Hop in the Dark" src="http://www.thebrewsite.com/images/pr/hop-in-the-dark-2012.jpg" alt="Deschutes Hop in the Dark" width="209" height="500" /></p>
<p>This year&#8217;s <strong><a href="http://www.deschutesbrewery.com/brew/hop-dark">Hop in the Dark CDA</a></strong>. 6.5% abv, 70 IBUs, and if you&#8217;re interested they also have a <a href="http://www.deschutesbrewery.com/recipe/hop-dark-clone">homebrew version of the recipe online</a>: just remember to get the same results they do, you need to cold-steep the black barley overnight to extract the color without the astringency. And you should toast your own oats too.</p>
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		<content:encoded><![CDATA[<p>Following up on the <a href="http://www.thebrewsite.com/received-this-years-twilight-ale/">Twilight Ale I received</a> recently from <a href="http://www.deschutesbrewery.com/">Deschutes Brewery</a>, this came yesterday:</p>
<p><img class="aligncenter" title="Deschutes Hop in the Dark" src="http://www.thebrewsite.com/images/pr/hop-in-the-dark-2012.jpg" alt="Deschutes Hop in the Dark" width="209" height="500" /></p>
<p>This year&#8217;s <strong><a href="http://www.deschutesbrewery.com/brew/hop-dark">Hop in the Dark CDA</a></strong>. 6.5% abv, 70 IBUs, and if you&#8217;re interested they also have a <a href="http://www.deschutesbrewery.com/recipe/hop-dark-clone">homebrew version of the recipe online</a>: just remember to get the same results they do, you need to cold-steep the black barley overnight to extract the color without the astringency. And you should toast your own oats too.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Received: Redhook Long Hammer IPA, in cans</title>
		<link>http://www.thebrewsite.com/received-redhook-long-hammer-ipa-cans/</link>
		<comments>http://www.thebrewsite.com/received-redhook-long-hammer-ipa-cans/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:00:37 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[canned beer]]></category>
		<category><![CDATA[Redhook]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=7563</guid>
					<description><![CDATA[<p>I received these on Friday:</p>
<p><img class="aligncenter" title="Redhook Long Hammer IPA, in cans" src="http://www.thebrewsite.com/images/pr/redhook-cans.jpg" alt="Redhook Long Hammer IPA, in cans" width="500" height="489" /></p>
<p>Redhook&#8217;s <a href="http://redhook.com/beers/ipa/">Long Hammer IPA</a> in cans. The accompanying paperwork is amusing; there&#8217;s a photo of a crushed Long Hammer can stuck to a&#8230; wall of gum I guess. And the release says:</p>
<blockquote><p><strong>Where do you crush Redhook?</strong><br />
Redhook’s Long Hammer IPA cans were specially designed to weigh much less being packed out than packed in, which means beer drinkers can enjoy Redhook in lots of new places – especially those where bottles aren’t allowed. In recent weeks, Redhook has been making his way to some of those places, crushing Long Hammer cans, and sharing photos with Facebook fans along the way. Sure, not all of those places are ordained by city officials for beer drinking, but it’s a lot easier to hide the sound of cans clanking together than bottles. And hey, while Redhook isn’t looking for trouble, he’s not opposed to it either.</p></blockquote>
<p>Clever and just subversive enough to catch the eye.</p>
<p>I <a href="http://www.thebrewsite.com/long-hammer-ipa/">reviewed Long Hammer IPA</a> five years ago, but of course now that I have cans you know that means a side-by-side review with the bottled version! And interestingly, the stats on this have changed: five years ago it was 6.51% abv and 38.5 IBUs; now, it is 6.2% abv and 44 IBUs. Interesting.</p>
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		<content:encoded><![CDATA[<p>I received these on Friday:</p>
<p><img class="aligncenter" title="Redhook Long Hammer IPA, in cans" src="http://www.thebrewsite.com/images/pr/redhook-cans.jpg" alt="Redhook Long Hammer IPA, in cans" width="500" height="489" /></p>
<p>Redhook&#8217;s <a href="http://redhook.com/beers/ipa/">Long Hammer IPA</a> in cans. The accompanying paperwork is amusing; there&#8217;s a photo of a crushed Long Hammer can stuck to a&#8230; wall of gum I guess. And the release says:</p>
<blockquote><p><strong>Where do you crush Redhook?</strong><br />
Redhook’s Long Hammer IPA cans were specially designed to weigh much less being packed out than packed in, which means beer drinkers can enjoy Redhook in lots of new places – especially those where bottles aren’t allowed. In recent weeks, Redhook has been making his way to some of those places, crushing Long Hammer cans, and sharing photos with Facebook fans along the way. Sure, not all of those places are ordained by city officials for beer drinking, but it’s a lot easier to hide the sound of cans clanking together than bottles. And hey, while Redhook isn’t looking for trouble, he’s not opposed to it either.</p></blockquote>
<p>Clever and just subversive enough to catch the eye.</p>
<p>I <a href="http://www.thebrewsite.com/long-hammer-ipa/">reviewed Long Hammer IPA</a> five years ago, but of course now that I have cans you know that means a side-by-side review with the bottled version! And interestingly, the stats on this have changed: five years ago it was 6.51% abv and 38.5 IBUs; now, it is 6.2% abv and 44 IBUs. Interesting.</p>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Received: This year&#8217;s Twilight Ale</title>
		<link>http://www.thebrewsite.com/received-this-years-twilight-ale/</link>
		<comments>http://www.thebrewsite.com/received-this-years-twilight-ale/#comments</comments>
		<pubDate>Tue, 01 May 2012 04:52:59 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Deschutes Brewery]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=7490</guid>
					<description><![CDATA[<p>I&#8217;ve noticed a pattern lately: when I go out of town for the weekend (vacation, Brewfest, whatever), a shipment of beer shows up at my door.</p>
<p>This weekend it was <a href="http://www.deschutesbrewery.com/">Deschutes Brewery</a>&#8216;s 2012 edition of <a href="http://www.deschutesbrewery.com/brew/twilight-summer-ale">Twilight Summer Ale</a>, a perennial favorite.</p>
<p><img class="aligncenter" title="Twilight Ale 2012" src="http://www.thebrewsite.com/images/pr/twilight-ales-2012.jpg" alt="Twilight Ale 2012" width="419" height="500" /></p>
<p>I <em>should</em> have opened one up this weekend (after getting back from the Brewfest), it was so nice out. But there are more nice days coming.</p>
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		<content:encoded><![CDATA[<p>I&#8217;ve noticed a pattern lately: when I go out of town for the weekend (vacation, Brewfest, whatever), a shipment of beer shows up at my door.</p>
<p>This weekend it was <a href="http://www.deschutesbrewery.com/">Deschutes Brewery</a>&#8216;s 2012 edition of <a href="http://www.deschutesbrewery.com/brew/twilight-summer-ale">Twilight Summer Ale</a>, a perennial favorite.</p>
<p><img class="aligncenter" title="Twilight Ale 2012" src="http://www.thebrewsite.com/images/pr/twilight-ales-2012.jpg" alt="Twilight Ale 2012" width="419" height="500" /></p>
<p>I <em>should</em> have opened one up this weekend (after getting back from the Brewfest), it was so nice out. But there are more nice days coming.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Received: Widmer Raspberry Russian Imperial Stout</title>
		<link>http://www.thebrewsite.com/received-widmer-raspberry-russian-imperial-stout/</link>
		<comments>http://www.thebrewsite.com/received-widmer-raspberry-russian-imperial-stout/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 03:50:55 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Widmer]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=7225</guid>
					<description><![CDATA[<p>The same day that I <a href="http://www.thebrewsite.com/received-shock-top-lemon-shandy/">received the Shock Top Lemon Shandy</a>, I also got a package from <a href="http://widmerbrothers.com/">Widmer Brothers</a> also containing a fruit beer, though easily a polar opposite of the Shock Top offering: <strong><a href="http://widmerbrothers.com/beer/#raspberry-russian-imperial-stout-12">Raspberry Russian Imperial Stout</a></strong>. It came in their now-usual packaging:</p>
<p><img class="aligncenter" title="Widmer PR packaging" src="http://www.thebrewsite.com/images/pr/widmer-raspberry-stout-box.jpg" alt="Widmer PR packaging" width="500" height="338" /></p>
<p>A wooden box (made from recycled/reclaimed wood I believe) with shredded used coasters as the packing material. Inside were two bottles of the Stout and a tulip snifter:</p>
<p><img class="aligncenter" title="Widmer Raspberry Russian Imperial Stout" src="http://www.thebrewsite.com/images/pr/widmer-raspberry-stouts.jpg" alt="Widmer Raspberry Russian Imperial Stout" width="499" height="500" /></p>
<p>These are the latest in their Alchemy Project series, high-end cellarable beers of which three will appar this year. This Stout is 9.3% abv and it sounds to me like it&#8217;s their KGB Russian Imperial Stout (or a similar variation) aged on raspberries. (Which sounds fantastic to me any way you slice it.)</p>
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		<content:encoded><![CDATA[<p>The same day that I <a href="http://www.thebrewsite.com/received-shock-top-lemon-shandy/">received the Shock Top Lemon Shandy</a>, I also got a package from <a href="http://widmerbrothers.com/">Widmer Brothers</a> also containing a fruit beer, though easily a polar opposite of the Shock Top offering: <strong><a href="http://widmerbrothers.com/beer/#raspberry-russian-imperial-stout-12">Raspberry Russian Imperial Stout</a></strong>. It came in their now-usual packaging:</p>
<p><img class="aligncenter" title="Widmer PR packaging" src="http://www.thebrewsite.com/images/pr/widmer-raspberry-stout-box.jpg" alt="Widmer PR packaging" width="500" height="338" /></p>
<p>A wooden box (made from recycled/reclaimed wood I believe) with shredded used coasters as the packing material. Inside were two bottles of the Stout and a tulip snifter:</p>
<p><img class="aligncenter" title="Widmer Raspberry Russian Imperial Stout" src="http://www.thebrewsite.com/images/pr/widmer-raspberry-stouts.jpg" alt="Widmer Raspberry Russian Imperial Stout" width="499" height="500" /></p>
<p>These are the latest in their Alchemy Project series, high-end cellarable beers of which three will appar this year. This Stout is 9.3% abv and it sounds to me like it&#8217;s their KGB Russian Imperial Stout (or a similar variation) aged on raspberries. (Which sounds fantastic to me any way you slice it.)</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Received: Shock Top Lemon Shandy</title>
		<link>http://www.thebrewsite.com/received-shock-top-lemon-shandy/</link>
		<comments>http://www.thebrewsite.com/received-shock-top-lemon-shandy/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 02:43:45 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=7211</guid>
					<description><![CDATA[<p>The end of last week brought a package of three beers from Anheuser-Busch&#8217;s <a href="http://www.shocktopbeer.com/">Shock Top</a> arm:</p>
<p><img class="aligncenter" title="Shock Top Lemon Shandy" src="http://www.thebrewsite.com/images/pr/shock-top-shandy.jpg" alt="Shock Top Lemon Shandy" width="456" height="500" /></p>
<p><strong>Lemon Shandy</strong>. Something I didn&#8217;t really see coming (though I didn&#8217;t see the [white] <a href="http://www.thebrewsite.com/shock-top-wheat-ipa/">Wheat IPA</a> coming either), but <em>yes</em>, I&#8217;m intrigued. I really haven&#8217;t had much experience with Shandies&#8212;I think last year Deschutes Brewery had a really nice one on at the Pub, strangely enough, and I really liked it&#8212;but in a weird bit of synchronicity I recently came across <a href="https://leinie.com/">Leinenkugel</a>&#8216;s Summer Shandy here in Bend. So of course now I&#8217;m thinking, &#8220;Shandy Shootout!&#8221;</p>
<p><img class="aligncenter" title="Shock Top Lemon Shandy" src="http://www.thebrewsite.com/images/pr/shock-top-shandy-label.jpg" alt="Shock Top Lemon Shandy" width="500" height="488" /></p>
<p>Oh, and incidentally a &#8220;<a href="http://en.wikipedia.org/wiki/Shandy">shandy</a>&#8221; is a &#8220;beer mixed with citrus-flavored soda, carbonated lemonade, ginger beer, ginger ale, or cider&#8221; (but I usually associate it with lemonade).</p>
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		<content:encoded><![CDATA[<p>The end of last week brought a package of three beers from Anheuser-Busch&#8217;s <a href="http://www.shocktopbeer.com/">Shock Top</a> arm:</p>
<p><img class="aligncenter" title="Shock Top Lemon Shandy" src="http://www.thebrewsite.com/images/pr/shock-top-shandy.jpg" alt="Shock Top Lemon Shandy" width="456" height="500" /></p>
<p><strong>Lemon Shandy</strong>. Something I didn&#8217;t really see coming (though I didn&#8217;t see the [white] <a href="http://www.thebrewsite.com/shock-top-wheat-ipa/">Wheat IPA</a> coming either), but <em>yes</em>, I&#8217;m intrigued. I really haven&#8217;t had much experience with Shandies&#8212;I think last year Deschutes Brewery had a really nice one on at the Pub, strangely enough, and I really liked it&#8212;but in a weird bit of synchronicity I recently came across <a href="https://leinie.com/">Leinenkugel</a>&#8216;s Summer Shandy here in Bend. So of course now I&#8217;m thinking, &#8220;Shandy Shootout!&#8221;</p>
<p><img class="aligncenter" title="Shock Top Lemon Shandy" src="http://www.thebrewsite.com/images/pr/shock-top-shandy-label.jpg" alt="Shock Top Lemon Shandy" width="500" height="488" /></p>
<p>Oh, and incidentally a &#8220;<a href="http://en.wikipedia.org/wiki/Shandy">shandy</a>&#8221; is a &#8220;beer mixed with citrus-flavored soda, carbonated lemonade, ginger beer, ginger ale, or cider&#8221; (but I usually associate it with lemonade).</p>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Received: Cans of Kona Longboard Lager</title>
		<link>http://www.thebrewsite.com/received-cans-kona-longboard-lager/</link>
		<comments>http://www.thebrewsite.com/received-cans-kona-longboard-lager/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 06:18:11 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Kona Brewing]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=7078</guid>
					<description><![CDATA[<p>These came at the end of last week:</p>
<p><img class="aligncenter" title="Kona Brewing Longboard Lager in cans" src="http://www.thebrewsite.com/images/pr/longboard-cans.jpg" alt="Kona Brewing Longboard Lager in cans" width="489" height="500" /></p>
<p>Three cans of <a href="http://konabrewingco.com/beers/longboard-lager/">Kona Brewing&#8217;s Longboard Lager</a>, along with a tri-fold that tells how to convert the empty can into a pinhole camera, which may well be the most creative insert yet. The Brewery is sending these out as part of their can rollout for PR.</p>
<p>Of course, I&#8217;ve already extolled the virtue of cans, so I think I&#8217;ll grab some bottles of Longboard Lager and do a side-by-side tasting and review to keep things interesting.</p>
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		<content:encoded><![CDATA[<p>These came at the end of last week:</p>
<p><img class="aligncenter" title="Kona Brewing Longboard Lager in cans" src="http://www.thebrewsite.com/images/pr/longboard-cans.jpg" alt="Kona Brewing Longboard Lager in cans" width="489" height="500" /></p>
<p>Three cans of <a href="http://konabrewingco.com/beers/longboard-lager/">Kona Brewing&#8217;s Longboard Lager</a>, along with a tri-fold that tells how to convert the empty can into a pinhole camera, which may well be the most creative insert yet. The Brewery is sending these out as part of their can rollout for PR.</p>
<p>Of course, I&#8217;ve already extolled the virtue of cans, so I think I&#8217;ll grab some bottles of Longboard Lager and do a side-by-side tasting and review to keep things interesting.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Received: Deschutes Chainbreaker White IPA</title>
		<link>http://www.thebrewsite.com/received-deschutes-chainbreaker-white-ipa/</link>
		<comments>http://www.thebrewsite.com/received-deschutes-chainbreaker-white-ipa/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 17:00:08 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Deschutes Brewery]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=6744</guid>
					<description><![CDATA[<p>Friday I received these from <a href="http://www.deschutesbrewery.com/">Deschutes Brewery</a>:</p>
<p><img class="aligncenter" title="Deschutes Chainbreaker White IPA" src="http://www.thebrewsite.com/images/pr/chainbreaker-white.jpg" alt="Deschutes Chainbreaker White IPA" width="301" height="500" /></p>
<p>Three bottles of <a href="http://www.deschutesbrewery.com/brew/chainbreaker-white-ipa">Chainbreaker White IPA</a> right off the bottling line. (Actually I don&#8217;t know that they <em>are</em> &#8220;right off the line&#8221; but it sounds good so I&#8217;m going with it). Chainbreaker is the new year-round bottled addition to Deschutes&#8217; core lineup (something they haven&#8217;t added to in a while, since Green Lakes Organic Ale I think), and I&#8217;m interested to see how the beer is after bottling&#8212;I&#8217;ve tried it on draft, and it&#8217;s a tasty brew.</p>
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		<content:encoded><![CDATA[<p>Friday I received these from <a href="http://www.deschutesbrewery.com/">Deschutes Brewery</a>:</p>
<p><img class="aligncenter" title="Deschutes Chainbreaker White IPA" src="http://www.thebrewsite.com/images/pr/chainbreaker-white.jpg" alt="Deschutes Chainbreaker White IPA" width="301" height="500" /></p>
<p>Three bottles of <a href="http://www.deschutesbrewery.com/brew/chainbreaker-white-ipa">Chainbreaker White IPA</a> right off the bottling line. (Actually I don&#8217;t know that they <em>are</em> &#8220;right off the line&#8221; but it sounds good so I&#8217;m going with it). Chainbreaker is the new year-round bottled addition to Deschutes&#8217; core lineup (something they haven&#8217;t added to in a while, since Green Lakes Organic Ale I think), and I&#8217;m interested to see how the beer is after bottling&#8212;I&#8217;ve tried it on draft, and it&#8217;s a tasty brew.</p>
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		<title>Received: Widmer 3-pack</title>
		<link>http://www.thebrewsite.com/received-widmer-3-pack/</link>
		<comments>http://www.thebrewsite.com/received-widmer-3-pack/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 04:12:38 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Widmer]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=6741</guid>
					<description><![CDATA[<p>This package arrived Thursday from <a href="http://widmerbrothers.com/">Widmer Brothers</a>:</p>
<p><img class="aligncenter" title="Widmer 3-pack: Oatmeal Porter, Pitch Black IPA, Nelson Imperial IPA" src="http://www.thebrewsite.com/images/pr/widmer-3pack.jpg" alt="Widmer 3-pack: Oatmeal Porter, Pitch Black IPA, Nelson Imperial IPA" width="422" height="500" /></p>
<p>A bottle each of Pitch Black IPA, Nelson Imperial IPA, and the new <a href="http://widmerbrothers.com/beer/#oatmeal-porter">Oatmeal Porter</a>, along with a sample bottle of &#8220;Bro-Oats&#8221; (oats that have been custom roasted specifically for Widmer by Briess Malting) and a Widmer goblet.</p>
<p>The three bees are together as representing the &#8220;Series 924&#8243; offerings, which are &#8220;special, but accessible, high-end craft beers&#8221; named after the Widmer brewery address of 924 Russell Street in Portland. Pitch Black and Nelson are year-round beers while Oatmeal Porter is the first of three limited-edition beers coming out this year.</p>
<p>I&#8217;ve had the first two, of course (though apparently I&#8217;ve only <a href="http://www.thebrewsite.com/cda-week-w10-pitch-black-ipa/">reviewed Pitch Black IPA</a> and <em>not</em> Nelson Imperial IPA), and I&#8217;m excited to try the Oatmeal Porter largely because of the custom-roasted oats angle. (Yes, it&#8217;s a beer geek thing.)</p>
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		<content:encoded><![CDATA[<p>This package arrived Thursday from <a href="http://widmerbrothers.com/">Widmer Brothers</a>:</p>
<p><img class="aligncenter" title="Widmer 3-pack: Oatmeal Porter, Pitch Black IPA, Nelson Imperial IPA" src="http://www.thebrewsite.com/images/pr/widmer-3pack.jpg" alt="Widmer 3-pack: Oatmeal Porter, Pitch Black IPA, Nelson Imperial IPA" width="422" height="500" /></p>
<p>A bottle each of Pitch Black IPA, Nelson Imperial IPA, and the new <a href="http://widmerbrothers.com/beer/#oatmeal-porter">Oatmeal Porter</a>, along with a sample bottle of &#8220;Bro-Oats&#8221; (oats that have been custom roasted specifically for Widmer by Briess Malting) and a Widmer goblet.</p>
<p>The three bees are together as representing the &#8220;Series 924&#8243; offerings, which are &#8220;special, but accessible, high-end craft beers&#8221; named after the Widmer brewery address of 924 Russell Street in Portland. Pitch Black and Nelson are year-round beers while Oatmeal Porter is the first of three limited-edition beers coming out this year.</p>
<p>I&#8217;ve had the first two, of course (though apparently I&#8217;ve only <a href="http://www.thebrewsite.com/cda-week-w10-pitch-black-ipa/">reviewed Pitch Black IPA</a> and <em>not</em> Nelson Imperial IPA), and I&#8217;m excited to try the Oatmeal Porter largely because of the custom-roasted oats angle. (Yes, it&#8217;s a beer geek thing.)</p>
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		<title>Received: Shock Top Wheat IPA</title>
		<link>http://www.thebrewsite.com/received-shock-top-wheat-ipa/</link>
		<comments>http://www.thebrewsite.com/received-shock-top-wheat-ipa/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 21:35:54 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=6307</guid>
					<description><![CDATA[<p>I have to say, one style I wouldn&#8217;t have expected the big breweries to delve into (even as part of their smaller &#8220;craft&#8221; branches) is the relatively-new Wheat or Belgian IPA&#8230; but that&#8217;s exactly what Anheuser-Busch has done with their latest <a href="http://www.shocktopbeer.com/">Shock Top</a> release: Shock Top Wheat IPA, which I received a six-pack of this week.</p>
<p><img class="aligncenter" title="Shock Top Wheat IPA" src="http://www.thebrewsite.com/images/pr/shock-top-wheat-ipa.jpg" alt="Shock Top Wheat IPA" width="461" height="500" /></p>
<p>This is slated to hit the shelves nationally on the 6th (Monday), and at first blush&#8212;it&#8217;s rather interesting and actually not bad at all. I&#8217;ll be drinking more and writing up review notes for it this weekend sometime.</p>
<p>(And no, I don&#8217;t automatically turn my nose up at macro-brewed brands remember&#8212;I&#8217;m a beer geek, not a beer snob, and I&#8217;m always interested in trying new beers&#8212;whether from A-B or the newest nanobrewery down the street.)</p>
<p>Some details from the press release:</p>
<blockquote><p>The newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale (IPA).</p>
<p>To create the new beer, brewmasters started with Shock Top’s signature recipe, adding citrusy Cascade and Magnum hops and dry hopping the beer for several days to give Wheat IPA the rich, hoppy aroma that is the signature of IPAs. Containing 5.8% alcohol by volume (ABV), Shock Top Wheat IPA will be sold nationwide in six- and 24-packs of 12-ounce bottles and on draught.</p></blockquote>
<p>Which interestingly puts it at about the same level as <a href="http://www.deschutesbrewery.com/">Deschutes</a>&#8216; <a href="http://www.deschutesbrewery.com/brew/chainbreaker-white-ipa">Chainbreaker White IPA</a> (just recently announced as the newest year-round addition to their bottled line-up).</p>
<p>More soon.</p>
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		<content:encoded><![CDATA[<p>I have to say, one style I wouldn&#8217;t have expected the big breweries to delve into (even as part of their smaller &#8220;craft&#8221; branches) is the relatively-new Wheat or Belgian IPA&#8230; but that&#8217;s exactly what Anheuser-Busch has done with their latest <a href="http://www.shocktopbeer.com/">Shock Top</a> release: Shock Top Wheat IPA, which I received a six-pack of this week.</p>
<p><img class="aligncenter" title="Shock Top Wheat IPA" src="http://www.thebrewsite.com/images/pr/shock-top-wheat-ipa.jpg" alt="Shock Top Wheat IPA" width="461" height="500" /></p>
<p>This is slated to hit the shelves nationally on the 6th (Monday), and at first blush&#8212;it&#8217;s rather interesting and actually not bad at all. I&#8217;ll be drinking more and writing up review notes for it this weekend sometime.</p>
<p>(And no, I don&#8217;t automatically turn my nose up at macro-brewed brands remember&#8212;I&#8217;m a beer geek, not a beer snob, and I&#8217;m always interested in trying new beers&#8212;whether from A-B or the newest nanobrewery down the street.)</p>
<p>Some details from the press release:</p>
<blockquote><p>The newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale (IPA).</p>
<p>To create the new beer, brewmasters started with Shock Top’s signature recipe, adding citrusy Cascade and Magnum hops and dry hopping the beer for several days to give Wheat IPA the rich, hoppy aroma that is the signature of IPAs. Containing 5.8% alcohol by volume (ABV), Shock Top Wheat IPA will be sold nationwide in six- and 24-packs of 12-ounce bottles and on draught.</p></blockquote>
<p>Which interestingly puts it at about the same level as <a href="http://www.deschutesbrewery.com/">Deschutes</a>&#8216; <a href="http://www.deschutesbrewery.com/brew/chainbreaker-white-ipa">Chainbreaker White IPA</a> (just recently announced as the newest year-round addition to their bottled line-up).</p>
<p>More soon.</p>
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		<title>Received: Widmer W&#8217;12 and Spiced IPA</title>
		<link>http://www.thebrewsite.com/received-widmer-w12-spiced-ipa/</link>
		<comments>http://www.thebrewsite.com/received-widmer-w12-spiced-ipa/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 19:30:44 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Marketing/PR]]></category>
		<category><![CDATA[Widmer]]></category>

		<guid isPermaLink="false">http://www.thebrewsite.com/?p=6209</guid>
					<description><![CDATA[<p>Just before the weekend I received a big package from <a href="http://widmerbrothers.com/">Widmer</a>, containing an imperial pint glass and four beers: two of the new W&#8217;12 seasonal, <strong><a href="http://widmerbrothers.com/beer/#w12-dark-saison">Dark Saison</a></strong>, and two of the latest in the Rotator IPA series, <strong>Spiced IPA</strong>. The W&#8217;12 should be hitting the shelves now, and the Spiced IPA is upcoming.</p>
<p><img class="aligncenter" title="Widmer big box" src="http://www.thebrewsite.com/images/pr/widmer-jan12-1.jpg" alt="Widmer big box" width="500" height="249" /></p>
<p><img class="aligncenter" title="Widmer shipment" src="http://www.thebrewsite.com/images/pr/widmer-jan12-2.jpg" alt="Widmer shipment" width="500" height="250" /></p>
<p>As in the past, the package came in large, handsome wood box filled with shredded used coasters for packing material. They also included a prepaid packing slip to make it easy to send the box and material back, which is fairly forward-thinking (the previous two packages also did this).</p>
<p><img class="aligncenter" title="Widmer W'12 Dark Saison and Spiced IPA" src="http://www.thebrewsite.com/images/pr/widmer-jan12-3.jpg" alt="Widmer W'12 Dark Saison and Spiced IPA" width="500" height="439" /></p>
<p><img class="aligncenter" title="Widmer W'12 Dark Saison and Spiced IPA" src="http://www.thebrewsite.com/images/pr/widmer-jan12-4.jpg" alt="Widmer W'12 Dark Saison and Spiced IPA" width="500" height="317" /></p>
<p>(Sorry for the sketchy photos, apparently my camera(phone) work needs work&#8230;)</p>
<p>These both sound like exciting beers to try, so I&#8217;ll have reviews and notes posted soon.</p>
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		<content:encoded><![CDATA[<p>Just before the weekend I received a big package from <a href="http://widmerbrothers.com/">Widmer</a>, containing an imperial pint glass and four beers: two of the new W&#8217;12 seasonal, <strong><a href="http://widmerbrothers.com/beer/#w12-dark-saison">Dark Saison</a></strong>, and two of the latest in the Rotator IPA series, <strong>Spiced IPA</strong>. The W&#8217;12 should be hitting the shelves now, and the Spiced IPA is upcoming.</p>
<p><img class="aligncenter" title="Widmer big box" src="http://www.thebrewsite.com/images/pr/widmer-jan12-1.jpg" alt="Widmer big box" width="500" height="249" /></p>
<p><img class="aligncenter" title="Widmer shipment" src="http://www.thebrewsite.com/images/pr/widmer-jan12-2.jpg" alt="Widmer shipment" width="500" height="250" /></p>
<p>As in the past, the package came in large, handsome wood box filled with shredded used coasters for packing material. They also included a prepaid packing slip to make it easy to send the box and material back, which is fairly forward-thinking (the previous two packages also did this).</p>
<p><img class="aligncenter" title="Widmer W'12 Dark Saison and Spiced IPA" src="http://www.thebrewsite.com/images/pr/widmer-jan12-3.jpg" alt="Widmer W'12 Dark Saison and Spiced IPA" width="500" height="439" /></p>
<p><img class="aligncenter" title="Widmer W'12 Dark Saison and Spiced IPA" src="http://www.thebrewsite.com/images/pr/widmer-jan12-4.jpg" alt="Widmer W'12 Dark Saison and Spiced IPA" width="500" height="317" /></p>
<p>(Sorry for the sketchy photos, apparently my camera(phone) work needs work&#8230;)</p>
<p>These both sound like exciting beers to try, so I&#8217;ll have reviews and notes posted soon.</p>
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