Category Archives: Marketing/PR

Received: Lagunitas Born Yesterday

A PR care package came from Lagunitas Brewing today, featuring their new Born Yesterday Fresh Hop Pale Ale: This is the beer first reported on during the Beer Bloggers Conference, with the ambitious goal of being on shelves within 24 hours of fresh hopping. Which left many (myself included) scratching their heads over what that meant exactly. As it turns out, they apparently dry-hopped the beer with the fresh (wet) hops—about 10 pounds per barrel’s worth … Continue reading →

Received: McMenamins Black Widow Porter

McMenamins fall/Halloween seasonal beer, Black Widow Porter, is released tomorrow (the 15th), and the company sent me out a bottle that arrived today: This is a tasty brew that’s 7.35% abv and will be available through Halloween. It’s brewed with licorice root and the company says: Originally created at the Thompson Brewery 22 years ago on October 15, 1991 and made by all Thompson Brewers to come after, Black Widow has become an expected and … Continue reading →

Received: Coors Colorado Native IPL

I recently got onto the Coors mailing list (technically MillerCoors), and today received a package from the AC Golden Brewing Company which is a subsidiary venture in the vein of Blue Moon. That package contained AC Golden’s Colorado Native India Pale Lager. Now, I’m not going to get into that whole goofy “craft vs. crafty” debate, simply because it’s a marketing ploy. As far as I’m concerned, the main question should be: Is the beer … Continue reading →

Received: McMenamins Thundercone Fresh Hop Ale (2014)

I picked up a growler of the soon-to-be-released Thundercone Fresh Hop Ale from McMenamins Old St. Francis School today, courtesy of McMenamins: It’s slated to be released this Friday, September 19, but I got the sneak preview (though I haven’t cracked this growler yet—had plans this evening!). Each year the brewing of Thundercone is heralded by the “Running of the Brewers,” celebrating the hop harvest with 1000 pounds of fresh hops “frantically delivered from Sodbuster Farms… … Continue reading →

Received: Deschutes Jubelales for 2014

The first Jubelales of the season from Deschutes Brewery arrived yesterday, heralding the onset of winter seasonal ales: (At least they didn’t arrive in August like they have in years past!) This is a classic and one of my all-time favorite beers from Deschutes. As the accompanying info sheet notes, this is the 27th bottling of this beer—and it was the first beer ever bottled by the brewery, way back in 1988. They bottled in … Continue reading →