Category Archives: History

"Beer is Back": The return of Legal Beer

Today’s the day—New Beer’s Eve, Legal Beer Day, however you’d like to call it—when Congress modified the Volstead Act to allow 3.2% alcohol beer legal as a precursor to the full Repeal of Prohibition later in the year. Shortly before the beer began pouring at 12:01 a.m. on the morning of April 7th, 1933, August A. Busch, Jr., went on national radio (KMOX CBS) to address the nation. Anheuser-Busch has uploaded that address to YouTube … Continue reading →

New Beer’s Eve

The eve of Legal Beer Day! Or 3.2 Day…or New Beer’s Eve as Bob notes in this comment. (I kind of like "Legal Beer Day" for the 7th, and maybe "New Beer’s Eve" for the 6th…) Anyway, some more tidbits I kind of like from the Anheuser-Busch stuff. First, I like this photo of St. Louis brewery workers loading up the trucks: I guess I like the sense of "imminent to midnight" feel this seems … Continue reading →

"Beer is Back" Prohibition products

Going through the press kit that Anheuser-Busch sent me for their "Beer is Back" campaign, I find the products that A-B produced during the Prohibition years fascinating. The main reference I have for these from the kit is imagery; what follows are some examples. Along with non-alcohol Budweiser (think "near beer"), they produced other malt-based and soft drinks. First, Bevo: Then, ginger ale: Yes, the tagline says, "Makes an excellent horse’s neck." No, I don’t … Continue reading →

"Beer is Back"; counting down to April 7

April 7th is the anniversary of the modification of the Volstead Act, where beer was made legal again after 14 long years of National Prohibition. Well, legal up to a point: up to 3.2% alcohol by weight, to be exact. (That’s 4% by volume.) Not only that, but this year is the 75th anniversary of the Volstead Modification (and Repeal), and Anheuser-Busch is pulling out all the stops to celebrate with their "Beer is Back" … Continue reading →

Canned Beer Week: More from Bob Skilnik

More from Bob Skilnik: One more thing to help give you more perspective on the origins of canned beer from my latest book, Beer & Food: An American History; Packaged Beer On January 24, 1935, the Gottfried Krueger Brewing Company in Newark, New Jersey introduced the so-called "Keglined" can. This non-returnable container, manufactured by the American Can Company, offered a number of advantages over breakable deposit bottles. Retailers and tavern owners liked them since a … Continue reading →