Category Archives: History

Beer Wars is playing this Thursday

The Beer Wars movie (I mentioned it previously here) is debuting this week in its one-night-only showing, on Thursday, April 16th. Remember, it’s the insider’s view of the U.S. beer industry and online buzz I’ve been seeing about it seems promising. In Central Oregon, it will be playing at the Old Mill 16 at 8pm.

The Session #15: How it all started

First Friday of the month means it’s time for The Session! That’s when (beer) bloggers across the web all write about a selected theme having to do with beer. This month’s topic comes to us from London-based Boak and Bailey: How did it all start for you? Continuing the “Beervangelism” theme, we’d like you to write about the moment when you saw the light. At what point did you realise you were a beer lover … Continue reading →

"Beer is Back": The return of Legal Beer

Today’s the day—New Beer’s Eve, Legal Beer Day, however you’d like to call it—when Congress modified the Volstead Act to allow 3.2% alcohol beer legal as a precursor to the full Repeal of Prohibition later in the year. Shortly before the beer began pouring at 12:01 a.m. on the morning of April 7th, 1933, August A. Busch, Jr., went on national radio (KMOX CBS) to address the nation. Anheuser-Busch has uploaded that address to YouTube … Continue reading →

New Beer’s Eve

The eve of Legal Beer Day! Or 3.2 Day…or New Beer’s Eve as Bob notes in this comment. (I kind of like "Legal Beer Day" for the 7th, and maybe "New Beer’s Eve" for the 6th…) Anyway, some more tidbits I kind of like from the Anheuser-Busch stuff. First, I like this photo of St. Louis brewery workers loading up the trucks: I guess I like the sense of "imminent to midnight" feel this seems … Continue reading →

"Beer is Back" Prohibition products

Going through the press kit that Anheuser-Busch sent me for their "Beer is Back" campaign, I find the products that A-B produced during the Prohibition years fascinating. The main reference I have for these from the kit is imagery; what follows are some examples. Along with non-alcohol Budweiser (think "near beer"), they produced other malt-based and soft drinks. First, Bevo: Then, ginger ale: Yes, the tagline says, "Makes an excellent horse’s neck." No, I don’t … Continue reading →